Opening up a company blog is a good move for businesses, especially if you wish to have a channel to share information or get feedback from your audience. It is one of the most strategic moves a company can do to start using social media tools. The next question to be answered is what platform? There are so many out there to choose from.
The most common option for businesses would be Blogger and WordPress, seeing as they are the most user-friendly and cost-efficient among the sea of choices available.
But which one is better?
To help you differentiate the two better, let me site the pros and cons offered by both Blogger and WordPress.
Blogger offers free hosting, making it a good choice for companies who want to start a company blog. It’s easy to use – set-up can be done in about 5 minutes, and widgets can be dragged and dropped into the layout with ease.
Since it’s owned by Google, blogger is easily crawled by search engines unless you specify otherwise. In line with your Blogger account being easily searchable by Google, if you place ads on your site, you can actually make money off of your blog.
In terms of archiving, Blogger automatically makes a free archive on a daily, weekly, or monthly basis. You can also export your blog entries to create a backup file that you can save on your computer. Even the blog’s layout can be exported for archiving purposes.
For WordPress , you pretty much get the same features. You start off with a free wordpress.com domain and free hosting when you sign up for an account. From there you can choose to upgrade your account into a Pro or import your blog to your site.
For the free account, you have pre-made templates you can use for your blog. If you upgrade to a Pro account, you have a lot of professional templates to choose from. Also, getting a Pro account allows you to tweak the HTML and CSS codes of the layout.
If you’re the kind of person who like to stuff their blogs with widgets, you can go crazy with the hundreds of easy to install widgets available for WordPress.
Blogger offers limited choices for widgets, so you can’t really add that much unless you have an HTML code you can use to embed it. This leads me to the next limitation I see, which is the fact that you need HTML knowledge to put additional features to your blog.
If you’re looking for professional templates for your blog, it’s going to be hard to find free ones for Blogger because more designers concentrate on making WordPress templates.
For WordPress, you’re going to have to pay a hosting fee if you wish to use it on a customized domain. Also, if you’re using a free account, you’re limited to the handful of generic templates available for you to use. And even if you have a Pro account, you’d still have to download the software into your own hosting service before you can install templates.
Also, altering HTML or CSS codes is not available for the free account. You can try to edit it, but saving the changes is something you cannot do.
Now, these are just the few pros and cons I could think of at the moment. Maybe you could add a bit more.
But before I end this, I’d like to ask for your opinion: Which would you choose, Blogger or WordPress?