How many of your favorite authors have their own blogs or Facebook pages where they interact with you, the fans?
Actually, if you try to look around, you’ll find that a lot of authors are actually out there mingling with the masses via various social media channels.
However, there are still writers out there who are missing out on all the fun because they’re not using social media to reach out to their followers.
What fun am I talking about here?
Interact with fans
You’ll find that there are authors out there who go out of their way to actually talk to their followers even if it’s not about their respective books. Even something so simple as sharing interesting links or asking how everybody in the community is doing goes a long way in making fans feel like you’re conversing with them.
Engaging your followers
Through various social media tools, writers get to show their readers that they engage them. Something so little as a reply to a blog comment or a simple thank you can show readers that you acknowledge their patronage and appreciate it.
Building a deeper relationship with your readers
Having a Facebook fan page or a Twitter account provides a writer the opportunity to strengthen the bond between reader and author. You hear your fans’ thoughts first hand and have the chance to say something back to them.
But again, don’t expect all writers to be as embracing of social media tools as some are. There are some who prefer to keep their distance and not interact online. However, you got to admit, there’s a whole lot of opportunities to strengthen reader loyalty that’s going to waste by refusing to do so.
What do you think?
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