The debate regarding SEO and SMO has long been on-going. Some would say SEO should take the spotlight while some think that social media should be in front and center.
So which one is it?
My answer to it, is neither. I’ve been saying it over and over again; SEO and SMO go hand in hand. SEO takes care of the backend while SMO takes care of the front end.
You’ve got to remember that both marketing strategies work towards a common goal – to get people to notice your brand and possibly convert them into actual customers.
With SEO, you get traffic that is more focused. Mainly because the reader was actually searching for your keyword. But see, because that person was specifically searching for your keyword, there’s a big chance that he really needs something that you offer. With that, you up your chances of converting one reader into a subscriber.
Also, SEO also helps you up your Google rankings which, apparently, plays a big factor in telling people that you are a valid trustworthy figure in whatever field you are in. Although we say that people don’t necessarily think the same way as Google, their opinion plays a role in what people think.
With social media, you get an opportunity to organically market your keyword-laiden articles and, at the same time, have a chance to build relationships with your readers and potential clients.
Seriously, do you really have to stick to just one kind of online marketing strategy? Does it only have to be SEO or SMO? Can’t it be both? After all, won’t an online marketing plan that covers both offline and online aspects of the entire strategy provide you with better results?
What do you think?
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