Social media is all about sharing. It is by sharing that we get to connect with other people who, like us, are having the time of their life with the many perks social media has to offer. However, some people seem to have a hard time discerning what to do and what to avoid when they’re sharing over the Internet.
You must be wondering, “Should there really be a protocol to follow when sharing? What are those protocols supposed to be?” or maybe you’re curious if there are indeed unwritten rules to follow about sharing.
Bad days are inevitable
If you think about it, it’s safest to just keep mum when you’ve got nothing good to write or talk about. However, since you’re just human, it is but normal for you to rant every once in a while. But before you post your rant, think along the lines of, “will people be able to relate to what I’m about to post or will it make them feel awkward?”
You want to encourage conversations and not turn them off. So the next time you decide to mouth off, take five and run through your update before you post it. It takes one mistake to bring you down and a lifetimes worth of making up to compensate for it.
You’re leaving an unerasable footprint on the web
Be it the post you made today or last year, people are going to find it one way or another. It’s like a virtual footprint that remains archived (unless you erase it). Remember that what you post for your business will say something about the brand in the coming days, months, even years, so be careful about everything you say.
Split personalities don’t work
You can’t be on one side today, and on the other side tomorrow. It confuses readers when you can’t remain consistent about what you say. People like consistency. As boring as it may seem, people actually enjoy the smooth flow of content when you remain consistent about what you share. Sure you can be a jack of all trades in real life. It actually comes in handy when you’re in a tight spot. But when it comes to social media, you might want to stick to one persona when you’re posting.
Unauthentic Social climbing sucks
You’ll find that in the social media-verse, there will always be people who connect to people who have lots of connections. Keep in mind that in social media, you want to make meaningful connections, not a list of people you don’t know but follow because you want to keep your network list high.
Think of these tips as more of a guideline than a protocol. It’s not something strict that you’d really have to stick to every time. You have to find what it is that works for you and keep at it. Otherwise, if you’re sharing for a business, it would be best if you always kept this guidelines in mind before you post anything. It is, after all, the business you are posting on behalf of, and not yourself.
What do you think?
Related articles by Zemanta
- Blogging is essential for any business (wsioms.co.za)
- The Internet Ocean Is Not a Sea of Tranquility (mikemoran.com)
- Building a Career: Combining a Personal Blog and a Company Job (successful-blog.com)
- 3 Thought on Human Connection (theengagingbrand.typepad.com)