As social media practitioners, we often advise businesses to get their own website. It’s actually for good reason. Having your own custom domain website gives you a place that you can use as an outpost where followers and potential customers can learn more about you and your business, or get a hold of you for business.
The funny thing is, most people think that this only applicable for formal businesses that have business permits and all. The truth is, even freelancers (web development and content writers) need to have their own site to use as a portfolio of their published works.
By having your own website, you’ll have proof of what you have done and what you can do for your potential clients. This will make convincing people to get your services a whole lot easier, if you ask me.
But anyway, if you’re a freelancer and already have your own site, get started on building up your portfolio already. The sooner you get to finish it, the better. Make sure that you don’t forget the following elements when building your personal portfolio site:
1. Your About page. You’d want to tell people who you are. Maybe share a bit of background about you – your hobbies and interests, your educational background, your current profession – whatever bit of information that you think you can share with your visitors.
2. Some sample works. You might want to share links to previous projects or post unused works to showcase your talent. Of course you will need to get the consent of the site owners if you’re going to post commissioned works as samples.
3. A few good words. If you can, try to ask previous bosses if they could throw in a few testimonials for you and quote them for it. This will show interested clients that other people have been satisfied with your output.
4. Your contact information. All your efforts to put up a online portfolio will be useless if people won’t be able to get a hold of you. Set aside a page that contains your full name, your email address, and your business number or address (if you have one) so that interested customers can reach you for inquiries.
Just because you do not function like a regular business doesn’t mean you don’t need your own outpost. You, too, have a service to offer and would need a place to showcase it at after all.
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