Do you seek to learn something from everything? Well, I do. Even watching anime, I still try to look for valuable things to help me solve the riddles of everything I love doing.
One may read a book and just say it’s a great story. Some will watch a movie and say how brilliant it was and there are some who reads between the lines to be able to grasp the true message.
Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is alchemy’s first Law of Equivalent Exchange. ~ Alphonse Elric, Full Metal Alchemist
You may not be familiar with this anime series. Though just an anime, I learned a lot from it especially from this law, which they say is to be the world’s one and only truth. By reading the title of the law, its principle is simple. One must give first before he/she can receive. Up to this day, I’m still wondering if there are things where the law does not apply, directly or indirectly. The world is like a big mall. If you want something, then pay for it
But the world isn’t perfect, and the law is incomplete. Equivalent Exchange doesn’t encompass everything that goes on here. But I still choose to believe in its principle: that all things do come at a price. That there’s an ebb, a flow, and a cycle. ~ Alphonse Elric, Full Metal Alchemist
The same thing goes with social media. Many of us, including me, sometimes take this law for granted and leave us wondering what we’re doing wrong. Here is a personal implementation of the law of equivalent exchange that I used when I started my own gig.
You want AUTHORITY
- Build valuable and unique content.
- Build and engage your community.
- Learn your followers’ needs and offer them long-term solutions.
- Guide your followers, take their hand and let them know you are there every step of the way.
You want CLIENTS
- Publish white-papers of projects done in the past
- Publish content that potential clients may use.
- How will you do these? Often times, people are looking for solutions but that doesn’t always mean that they can implement them on their own.
- Master social climbing. Have a conversation with power users in social networks without pushing your business.
You want REVENUE
- This is not about selling popsicles to Eskimos but to be able to show your edge without pushing too much. Stop shouting on your customers’ face!
- Give something FREE that people can use without the trial version kind of thing and be ready to offer them something bigger if they will be asking for more.
- Study the landscapes. What are people looking? What can I offer them? Think long term. People hate the feeling of being sold. They need what they want and they want what they need.
You want ROCKSTAR status
- Learn to use the tools of the trade. Social media tools are free and easy to understand.
- If you already master the tools, then teach how people can use these to help grow their businesses and how to make people more productive.
- Be present, strategically, in social media channels.
- Teach, Share, Guide and Ask.
Hah! And here we are thinking that it’s easy to give and receive. Yes? No? These are just some of the things that I try to balance. It’s similar to what we know as “cause and effect”. How about you? Care to share some of your implementation on the law of equivalent exchange? Cheers!