Posts tagged as:

strategy

5 Workarounds In Avoiding Social Media Fluster

February 11, 2010
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The funny thing about being in the social media business is that you get to watch what people do with your advice. The most commonly misinterpreted tip is to “jump in” on the social media bandwagon.
Of course, you should understand that by “jump in”, social media experts don’t literally mean it. Keep in mind that [...]

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Achieving Better Consultant-Client Relationships

November 26, 2009
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So you’re a social media consultant and you’ve got a service to offer the world. What now? You find a client; work your magic, and then what? More than just whipping up a strategy for your client, there are other things that you have to think of once you land a consultancy job.
Social media strategies [...]

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Keeping Things Positive

October 19, 2009
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It’s one thing to have your brand start off with a positive online presence; it’s another thing to keep it that way. Just because people like your company now, doesn’t mean that you can slack off and expect your follower’s opinion of the company to stay the same.
Consistency is something many of us overlook or [...]

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Helpful Tips On How To Gather Feedback

October 15, 2009
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Time and time again, social media practitioners have been emphasizing the need for businesses to get out there and reach out to their customers. This is pretty much the essence of social media – to connect and interact.
One good reason for businesses to consider interacting with their customers via social media sites is to be [...]

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Speakers and Strategists

October 13, 2009
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With the rising popularity of the IT industry comes an increase in demand for people who have the skills fit for this job. One job category that falls under the IT industry jobs would be social media professionals.
In the grand scheme of things, you’d call people in the social media industry as social media practitioners [...]

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Collaboration In The Eyes Of Social Media

October 12, 2009
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Customer relations have been an important aspect in any kind of business. But never has it been given heavy emphasis until social media came into the picture.
Admit it, how many times have you answered customer feedback forms never to hear from the company afterwards? Doesn’t it just make you feel like what you have to [...]

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Business Blog Writing 101

October 9, 2009
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Blog writing seems like the easiest task to do. That is, if you’re a writer and churn out ideas as easy as snapping a finger. However, if you’re a non-writer and would like to start getting into the business of blog writing and content creation, it can be quite a concern.
Questions like, “How am I [...]

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The Value Of Communities

October 2, 2009
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We all have our communities. From the neighborhood we live in to the office where we do work to the group of friends we are with, communities are there. When I was new in Social Media, my understanding of it was more focused on the side of individualism. I was worried. I wanted to share [...]

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Do You Put Your Social Profiles In Your Resume

September 30, 2009
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Yesterday @lalayu was asking people if they’re putting their social profiles in the resumes.  Today, a lot of companies are searching the internet for the name of candidates applying for a particular position. Yes, I have experienced it in the past and sometimes, questions are being asked regarding your profiles during the interview.
People may argue [...]

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Fake It Til You Make It

September 25, 2009
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You’ve probably heard a lot of use the words “fake it til you make it” as an encouragement to people who are starting out on any field. And it’s actually good advice, if you think about it.
The only problem is, it’s more often than not easier said than done. So how do you do it? [...]

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Loyalty And Marketing

September 24, 2009
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The practice of providing discounts, prizes, or other incentives to encourage continued patronage of a business. Generally, loyalty programs are considered less expensive to maintain than allowing customer defection or ‘churn’ (wikipedia). Is that how we should build loyal customers?
For years, when we think about customer loyalty programs, the first thing that comes to our [...]

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Businesses Are Hesitant About Social Media

September 22, 2009
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As social media practitioners, we are fully aware of how we can use the many social media platforms to help businesses grow. However, we can’t expect traditional business outfits to get it as easily as we do.
I should understand this, because I, too, was a bit skeptical about social media and its business functionality when [...]

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Rock The Boat With Content Marketing

August 25, 2009

Content marketing is becoming a big hit these days. A lot of people think of it more as a means to share information rather than a way to sell. Truth be told, people are too skeptical about the power of content marketing in driving sales or related actions.
But what if there are ways that well-written [...]

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Social Media Considerations For PR And Advertising People

August 21, 2009

People have been emphasizing the value of social media to the PR and Marketing industries left and right. And I don’t blame them at all, because it is a fact that social media works rather well for the purpose of spreading the word. This is, after all, the essence of PR and Marketing, right?
However, a [...]

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Trust Agents – Are You One Of Us?

August 18, 2009

Does the name Chris Brogan ring a bell? If not, you just missed half of your social media life. If yes, good for you! Chris Brogan and Julien Smith had released their much awaited book, Trust Agents. I’ve been waiting for this release since Chris mentioned it in his blog and glad that I was [...]

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Pinoy Entrepreneur 2.0

August 18, 2009

For your information, Pinoy Entrepreneurs are one of the most creative business people I know. Their passion and enthusiasm tells you a story of a bigger picture on how they manage to strive despite economic hurdles. What they passionately do, defines them. But that is until the way we do business changed, in the web.
Wait, [...]

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7 Effective Slasher Strategies to Get More Subscribers In Your Blog

August 17, 2009

Writing well is something that can be honed. Like any craft, with the right techniques, you’ll learn how to write really, really well. But writing well isn’t everything. You’ll find that there are a lot of good writers who don’t have a lot of following.
You might be asking yourself, if those great writers can’t rake [...]

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