Posts tagged as:

Social Media

Aim For Strong Relationships In Twitter

March 17, 2010
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With so many people joining Twitter every day, it’s tempting for corporate Twitter users to just mass follow people and pray that they somehow end up as patrons of the business. But the thing is it should be like this.
In social media, you don’t just aim for casual acquaintances. What you should thrive for is [...]

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Does It Always Have To Be About You

March 16, 2010
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Don’t you just hate it when you get into a conversation and all you can hear a person talk about is themselves? And no matter how hard you try to steer the conversation away from that person, he always seems to be able to direct it back to himself?
Please don’t get me wrong. I see [...]

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Find Customers Through Content Marketing

March 12, 2010
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How many times have you been advised to put up a blog for your business? If you have a lot of friends in the social media circle, I’d imagine that your answer would be “a lot of times”. Don’t think of it as them bugging you to try out their suggestion. They’re actually telling you [...]

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Are Social Networks An Obstruction In The Workspace

March 9, 2010
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You know how social media’s supposed to be giving you the right to freely express yourself on the web? Well, sometimes that can backfire on you as well. Fairly recently, one guy lost his job for some demeaning and somewhat threatening stuff he posted on his blog.
The blog entry was about the company’s policies on [...]

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Why SEO And SMO Go Hand In Hand

March 7, 2010
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The debate regarding SEO and SMO has long been on-going. Some would say SEO should take the spotlight while some think that social media should be in front and center.
So which one is it?
My answer to it, is neither. I’ve been saying it over and over again; SEO and SMO go hand in hand. SEO [...]

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How To Write Engaging Blog Posts

March 5, 2010
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Engagement is one of the strong points of social media. It gives you the opportunity to make your readers feel valued. As blog owner and brand manager, it’s your job to make sure that followers feel engaged with each post you make.
You must be wondering, what will you get if you exert extra effort in [...]

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How To Screw Up Your Blogging Career

March 4, 2010
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In as much as social media practitioners suggest that business owners put up a blog for their company, there are just times when you got to admit that you’re not cut out to do it.
I’m not saying you shouldn’t do it, but, rather, that you should take a long hard look at yourself and your [...]

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Defining The Limit Line In Social Media

March 1, 2010
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Social media is pretty much like real life – it offers you an opportunity to meet a lot of people. But when you’re dealing with a diverse crowd, you’re going to want to lay down some ground rules to avoid clashing.
But what type of rules should they be?
This question is kind of subjective, if you [...]

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Engagement Outweighs Quality Content

February 28, 2010
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Social media puts value on sharing relevant content as well as interacting with the community. But which one weighs more? Is it being useful? Or is being engaging to your followers? What do you think?
The truth is, it varies from person to person. Some people are the informative kind, while some are the interacting kind. [...]

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3 Commenter Etiquettes Your Mom Did Not Teach You

February 26, 2010
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In social media, people are encouraged to share and interact with each other. It can be in the form of a blog, a tweet, a link share, or sometimes, a comment. Yes, a comment counts as sharing and interacting. It’s pretty much like replying to someone who’s talking to you.
But before you start saying your [...]

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Stop Dragging Your Feet And Start Your Blog

February 25, 2010
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If there’s anything that kills one’s work schedule, it’s procrastination. Sure you can always push things for a later hour or day, but what’ll that accomplish. I’m afraid the answer to that is a big, fat NOTHING.
If you’ve had the opportunity to consult a social media practitioners, you’ve probably been told that you should get [...]

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Promoting Better Corporate Citizenship

February 24, 2010
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With brands engaging in social media, everything they do is under scrutiny of the masses that use social media sites. They do well to others, social media users sing praises, and those praises may end up becoming potential business. They don’t do anything to help out, social media users flame them, and eventually the criticisms [...]

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How to Stick Out Like A Sore Thumb in Social Media

February 19, 2010
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In social media marketing, we use blogs to get our voices out there and make ourselves (or the business) visible to the public eye. We use blogs to turn our brand into a household name that people talk about all the time.
However, in our attempts to keep with the trend, we tend to drown in [...]

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5 Internet Marketing Misconceptions Your Company Accept As True

February 18, 2010
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Companies are scared of getting into Internet marketing (be in search engine or the social media kind) because of the things they hear from other people. It’s only natural to ask around if you don’t know what something is, right?
Unfortunately, instead of clearing these things out by speaking to industry leaders, they prefer to stick [...]

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Control Is A Major Fear In Social Media

February 16, 2010
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If there’s one thing business owners’ fear about joining the social media bandwagon, it’s the fact that things might spiral out of control. The keyword in their concerns: control.
That’s actually a valid concern. Is there really a way to control people from talking about the brand in social media? If you think about it, even [...]

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Online Etiquette Tips from the Playground

February 15, 2010
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As a child, I was always brought down to the public playground. This is most probably because my mom wanted me to learn how to interact with other kids my age. You can pretty much say that my first few lessons in proper behavior in public, I got from being brought down to the public [...]

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Connection Disconnection: The Darker Side of Social Media

February 12, 2010
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You know how we always talk about how great social media is for personal and professional relationship. But then again, people tend to forget that there are always two sides to a coin.
In as much as I love using social media to connect with distant friends or share information with online buddies and co-workers, the [...]

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