Posts tagged as:

Social Media Marketing

The Framework of a Social Media Strategy

May 10, 2010
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Social media consultants openly talk about the benefits you can get from using social media for your business marketing needs. And if you’re one of the many who’ve taken interest in these benefits, you’ve probably taken the time to learn more about social media and how to use it promote your brand. You’ve probably slaved [...]

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DIY Social Media Marketing

May 6, 2010
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You’ve probably read a whole lot of articles telling you that you can do social media marketing through popular sites like Facebook or LinkedIn or Twitter. Although some people find it easy to use such sites, some people think that it’s a confusing process. Well, not to worry, there are simpler ways to do social [...]

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5 Valuable Social Media Marketing Tips For Small Businesses

May 1, 2010
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We’ve been talking about getting small business to take social media as a serious marketing strategy. Although some are considering it, many business owners are still concerned about partaking in marketing in the social web. Some of the common concerns include budget and time constraints. These are valid concerns considering that small businesses are usually [...]

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7 Helpful Tips On How To Manage Your Social Media Staff

April 30, 2010
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It’s not unheard of for companies to hire people to do their social media marketing for them. Big companies probably have an entire team to do everything from listening, researching, writing blogs, tweeting, and managing Facebook fan pages for the brand. And like any other department, there’s a need for you to learn how to [...]

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Social Media Starter Pack Tools for Small Businesses

April 29, 2010
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Small businesses that are in the process embracing social media as a marketing strategy don’t really have much of an idea as to where to start or what tools to use. And in as much as it’s easy to just hire a social media personnel to do things for some small businesses, some don’t have [...]

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4 Tips On How Brands Should Behave In The Social Web

April 27, 2010
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You’ve probably noticed how brands have become more present in social media now more than ever. That’s mostly because social media is the new ‘in’ thing for marketing. Can you really blame companies for wanting in on a convenient and less expensive way to promote their brand and products? I certainly don’t.

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The Debate About Social Media ROI

April 26, 2010
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So much has been said about the need to establish a solid return of investments (ROI). This is primarily due to the demand of businesses who want proof that they will get something back from investing in social media for their marketing. But is it really that important? Herein ensues a debate.

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How To Add Value To Your Customers

April 6, 2010
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If there’s one thing businesses are taught to do once they set their first step in social media marketing, it’s engaging their customers. What better way to do that than by adding value to the relationship you’re building with your patrons. How exactly do you do that?

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Teaching Social Media In College

April 1, 2010
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With more and more businesses going to the web for marketing leverage, it’s no surprise that more people are becoming interested in learning how to do online marketing. Again, because social media marketing is relatively new, and measurement of ROIs haven’t been fully stabilized, lots of people are trying to pass themselves off as social [...]

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Trust Is A Major Currency In The Social Web

March 23, 2010
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Trust is important in just about anything we do on or off the web. It is the center of every relationship we form, business or personal. Without it, there won’t be any depth to any connection we make. With this in mind, I’d like to make my point. Trust is going to be essential if [...]

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How to Stick Out Like A Sore Thumb in Social Media

February 19, 2010
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In social media marketing, we use blogs to get our voices out there and make ourselves (or the business) visible to the public eye. We use blogs to turn our brand into a household name that people talk about all the time. However, in our attempts to keep with the trend, we tend to drown [...]

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Hiring People For People

February 3, 2010
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For most companies, setting up a social media marketing plan means having to hire people to do the strategizing, implementing, and posting for them. It’s understandable, really. If you’re too busy running the business, it’s going to be quite a challenge to shift between managing the company and planning how you’re going to do social [...]

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2 YouTube Tips To Boost Your Social Media Marketing Plan

January 25, 2010
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One of the many tools that we tell people to use for their social media marketing strategy is YouTube. It is, after all, one of the more popular video streaming sites in the world. Sure enough, posting videos is easy. But it’ll take more than simply adding videos to show in your channel to make [...]

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Why Your Business Needs Social Media

January 21, 2010
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You see a lot of businesses going online these days, right? Most probably, you see those businesses doing social media as well. However, even though many have adapted to the ways of the new, there are others out there who fail to see the benefits social media can bring to their business. Why is that? [...]

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4 Starter Tips For Social Media Newbies

January 8, 2010
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Every day, a person becomes more interested in social media. It could be because they heard that this can be used for money or simply because it’s fun. It doesn’t matter what reason you have for wanting to get your hands dirty with social media knowledge,the important thing is that you take the time to [...]

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7 Social Media And Digital Marketing Tips

December 21, 2009
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If there’s one thing that I always keep in mind whenever I try to get into something new, it’s that I need all the help I can get. By help, I’m referring to tips and little trade secrets that my mentors and friends hand out to me. I’d like to pass out a few of [...]

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Simple Brand Boosters For Brand Makers

November 28, 2009
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You are your own brand. Be it as the company that you own or just as your plain, old self, you represent your brand. What you say and what you do online and offline will say a little something about you, both as the person and as a business entity. Aside from being careful not [...]

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This Is What Social Media Is.. NOT!

November 11, 2009
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A lot of people get misled by all the hype they hear about social media. I don’t blame them. People who write about these things, me included, make it all sound like it’s all this and that. But it’s not. Yes, a lot of stuff is happening in the social sphere. Innovations and new tools [...]

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Best Way To Handle A Bad Review

October 23, 2009
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Negative reviews are normal in just about any situation. After all, you can’t please everybody. No matter how much effort you put into doing something, you’re bound to encounter a bad comment or two from random people. The problem herein lies with handling the negative remarks you get? Most people would simply let it fly [...]

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