Posts tagged as:

Mass media

Why I Will Not Respect You As An Internet Marketer

June 9, 2010

A lot of times, many of us wonder what makes an internet marketer authentic. Today, many can easily claim that they are an expert in the field of internet marketing just by having a flashy website, some media exposure and some presentations given to some people. Lately, I’ve been observing a few people and been [...]

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Using Social Media In Product Development

May 9, 2010

Unlike big companies who already have their reputation working for their, small and medium-scale businesses rely mostly on how good their products are to make sure that people keep coming back and doing business with them. As social media practitioners, we advise such business entities to take notice of the benefits social media can offer [...]

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Unsatisfied Customers Are Your Best Friends In Social Media

May 7, 2010

We’ve always talked about how social media was meant to give the consumers and businesses a chance to interact with each other, right? Lots of companies have embraced this fact and have incorporated social media into their business. But more than just being a medium to publish content for their followers, organizations and businesses of [...]

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6 Characteristics Of A Kick Ass Social Media Website

March 24, 2010

We’ve always been talking about how you need blogs and that you should establish trust and all the social media caboodle. But we never got to tackle much on the website. What makes a social media-friendly website? Good question, really, considering how most people prefer to concentrate on making their website search engine optimized (SEO) [...]

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Aim For Strong Relationships In Twitter

March 17, 2010

With so many people joining Twitter every day, it’s tempting for corporate Twitter users to just mass follow people and pray that they somehow end up as patrons of the business. But the thing is it should be like this. In social media, you don’t just aim for casual acquaintances. What you should thrive for [...]

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Why Social Media Will Not Work In Philippine Election 2010

January 5, 2010

Many of our politicians wanted to do an Obama this coming election and they are looking into using social media to catapult them into success. During the US election, Obama and his staff did become masters of social media. From creating websites, using social networking, micro blogging and mobile, they were able to send the [...]

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5 Free Collaboration Tools For Your Business

December 17, 2009

Nowadays, where most people work in a telecommute environment; collaborating on a project is no longer a problem. If you were to do these decades ago, you’d have to wait for email responses to be sent back before you can hear the other person’s input on the project. But thanks to modern technology, we now [...]

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How To Work Around Social Media Marketing Failures

December 9, 2009

You can easily jump into the social media bandwagon just as easily as you can jump off your bed. However, it doesn’t necessarily guarantee that you’re going to get a smooth landing. Just because you’ve come up with a social media marketing campaign, it doesn’t mean that it’s going to work according to plan. It [...]

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Achieving Better Consultant-Client Relationships

November 26, 2009

So you’re a social media consultant and you’ve got a service to offer the world. What now? You find a client; work your magic, and then what? More than just whipping up a strategy for your client, there are other things that you have to think of once you land a consultancy job. Social media [...]

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Be Close Enough For Them To See

November 22, 2009

If there’s one thing I learned about social media, it’s that you converse to other people through your knowledge and interaction. It’s not just one or the other, but rather both things combined. It’s not just about how you interact with people, but what you impart with them in that interaction. It’s not just about [...]

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How To Show Your Authenticity Through The Web

November 21, 2009

Social media is all about connecting to other people through the World Wide Web. Part of the process of connecting and socializing with other people is being human. After all, who would want to connect with a robot, right? However, some people find extending their human-ness (for lack of a better term) from a distance. [...]

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Community Building Starter Kit For Newbies

November 14, 2009

Social media revolves around people and community, that much has been emphasized time and time again. If you’re lost track of this truth, then I don’t know what the heck you’re doing in social media at all. When I was still starting to learn the ropes of social media marketing, I’ve been told that it’s [...]

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Does Your Business Use A Helium Balloon

October 24, 2009

A few days ago, a couple reported to the authorities that their son is onboard a helium balloon that floated away from their yard. The 50 mile flight caught the attention of media channel, federal authorities and flights from an airport 50 miles away from where the balloon had landed had to change runways. But [...]

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Less Talk More Action

October 22, 2009

Social media has pretty much become a part of our daily lives. We use it for our personal lives and companies of different scales use it for their business. You’ll find that social media offers a lot of tools for sharing and taking in information. So much so that it has developed a huge following [...]

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