Posts tagged as:

Marketing strategy

7 Questions Entrepreneurs Ask To a Social Media Consultant

June 1, 2010
Thumbnail image for 7 Questions Entrepreneurs Ask To a Social Media Consultant

When you pitch something as fairly recent as social media to business owners who might not be aware of the advantages using web 2.0 tools have to offer for company, it is but natural for them to have questions in their minds. You have to understand that although it may be second nature for you [...]

Click here to read more →

The Framework of a Social Media Strategy

May 10, 2010
Thumbnail image for The Framework of a Social Media Strategy

Social media consultants openly talk about the benefits you can get from using social media for your business marketing needs. And if you’re one of the many who’ve taken interest in these benefits, you’ve probably taken the time to learn more about social media and how to use it promote your brand. You’ve probably slaved [...]

Click here to read more →

The Debate About Social Media ROI

April 26, 2010
Thumbnail image for The Debate About Social Media ROI

So much has been said about the need to establish a solid return of investments (ROI). This is primarily due to the demand of businesses who want proof that they will get something back from investing in social media for their marketing. But is it really that important? Herein ensues a debate.

Click here to read more →

How To Make Your Social Media Strategy Fail

April 13, 2010
Thumbnail image for How To Make Your Social Media Strategy Fail

We’ve been talking about ways to get social media to work to your business’ advantage, right? Keep a blog, put up social media profiles, set up listening posts, the entire shebang. But why do some social media marketing plans still fail even if they do these things. You can say that part to blame in [...]

Click here to read more →

Shaking Traditional Marketing With Social Media

April 9, 2010
Thumbnail image for Shaking Traditional Marketing With Social Media

Most business are apprehensive about using social media as a marketing strategy because they have been used to using traditional marketing plans for their, well, marketing. To most old school entrepreneurs, social media appears to be shaking things up all too violently. It’s changing the way people treat marketing and advertising as a whole.

Click here to read more →

Blog Comments Should Be Part Of Your Marketing Strategy

April 7, 2010
Thumbnail image for Blog Comments Should Be Part Of Your Marketing Strategy

If you have a social media consultant guiding your web 2.0 marketing strategies, then chances are, they have told you that you shouldn’t neglect commenting on other people’s sites or acknowledging comments on your own blog. You must be wondering, what’s so important about comments that you can’t just read them and move on?

Click here to read more →

Social Media Will Die Soon

March 30, 2010
Thumbnail image for Social Media Will Die Soon

If there’s one thing businesses fear about getting into the whole social media shtick is that it may not have the staying power that most social media evangelist says so. That’s a pretty understandable considering that it’s their time and money that’s going to be spent on the strategy after all. If you were a [...]

Click here to read more →

Why SEO And SMO Go Hand In Hand

March 7, 2010
Thumbnail image for Why SEO And SMO Go Hand In Hand

The debate regarding SEO and SMO has long been on-going. Some would say SEO should take the spotlight while some think that social media should be in front and center. So which one is it? My answer to it, is neither. I’ve been saying it over and over again; SEO and SMO go hand in [...]

Click here to read more →

5 Internet Marketing Misconceptions Your Company Accept As True

February 18, 2010
Thumbnail image for 5 Internet Marketing Misconceptions Your Company Accept As True

Companies are scared of getting into Internet marketing (be in search engine or the social media kind) because of the things they hear from other people. It’s only natural to ask around if you don’t know what something is, right? Unfortunately, instead of clearing these things out by speaking to industry leaders, they prefer to [...]

Click here to read more →

3 Common Mistakes Freelance Writers Make

February 13, 2010
Thumbnail image for 3 Common Mistakes Freelance Writers Make

I remember when it was my first time taking on a freelance job. I was nervous and apprehensive. I actually made a lot of fumbles. I either charged too high or didn’t really get to do what was needed. Luckily enough, I learned from those blunders. Hopefully, I can help prevent you from making the [...]

Click here to read more →

5 Workarounds In Avoiding Social Media Fluster

February 11, 2010
Thumbnail image for 5 Workarounds In Avoiding Social Media Fluster

The funny thing about being in the social media business is that you get to watch what people do with your advice. The most commonly misinterpreted tip is to “jump in” on the social media bandwagon. Of course, you should understand that by “jump in”, social media experts don’t literally mean it. Keep in mind [...]

Click here to read more →

2 YouTube Tips To Boost Your Social Media Marketing Plan

January 25, 2010
Thumbnail image for 2 YouTube Tips To Boost Your Social Media Marketing Plan

One of the many tools that we tell people to use for their social media marketing strategy is YouTube. It is, after all, one of the more popular video streaming sites in the world. Sure enough, posting videos is easy. But it’ll take more than simply adding videos to show in your channel to make [...]

Click here to read more →

Unkind Realities of Social Media Marketing

December 18, 2009
Thumbnail image for Unkind Realities of Social Media Marketing

Many social media marketing article would describe the task of marketing via social media as a “walk in the park” and that you should start learning the basics and jump right it. Well, social media marketing is all that and more. In some ways, it is true that social media marketing is easy. Signing up [...]

Click here to read more →

Spending Time on Social Media

December 13, 2009
Thumbnail image for Spending Time on Social Media

With most everybody leading a busy lifestyle, almost everything we do is scheduled. We need to finish this and that at a certain amount of time. With so much that’s going on in our lives, we feel the need to map everything out to make sure everything is done within the waking day. But when [...]

Click here to read more →

How To Work Around Social Media Marketing Failures

December 9, 2009
Thumbnail image for How To Work Around Social Media Marketing Failures

You can easily jump into the social media bandwagon just as easily as you can jump off your bed. However, it doesn’t necessarily guarantee that you’re going to get a smooth landing. Just because you’ve come up with a social media marketing campaign, it doesn’t mean that it’s going to work according to plan. It [...]

Click here to read more →

Community Building Starter Kit For Newbies

November 14, 2009
Thumbnail image for Community Building Starter Kit For Newbies

Social media revolves around people and community, that much has been emphasized time and time again. If you’re lost track of this truth, then I don’t know what the heck you’re doing in social media at all. When I was still starting to learn the ropes of social media marketing, I’ve been told that it’s [...]

Click here to read more →

This Thing Called Blog, Do You Already Have One

November 13, 2009
Thumbnail image for This Thing Called Blog, Do You Already Have One

You can’t imagine how long social media practitioners have been trying to convince businesses to adapt blogging into their marketing strategies before people actually started doing it. But even to this day, you’ll find that some companies are still skeptical about the benefits blogging can bring to the business. Company owners should start moving past [...]

Click here to read more →

Participation: A Key Ingredient In Social Media Optimization

October 28, 2009
Thumbnail image for Participation: A Key Ingredient In Social Media Optimization

Social media is all about being social. And by being social, I mean connecting and interacting with other people. Embracing the essence of being with people. What can be more social than finding old friends to reconnect with, discovering new friends along the way, and talking about anything under the sun with just about anybody [...]

Click here to read more →

Pessimistic Doubtful Cynical

October 28, 2009
Thumbnail image for Pessimistic Doubtful Cynical

We’ve already talked about the many social media tools available out there for you to choose from and use for your business. There’s a sea of choices for you to fish from and they’re all right there waiting for you to take advantage of them. Take Twitter for example. It won’t cost you anything and [...]

Click here to read more →