Posts tagged as:

Marketing and Advertising

The 4th IMMAP Summit 2010 – The Digital Ripple

July 5, 2010
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Gone are the days when we have to stick with print ads, posters, banners and all sort of traditional advertising.  Digital marketing created a new culture that lets marketers bring their campaign over the Internet allowing them to reach a new breed of consumers. With the advent of new media and fusion of technology, marketers [...]

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Why I Will Not Respect You As An Internet Marketer

June 9, 2010
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A lot of times, many of us wonder what makes an internet marketer authentic. Today, many can easily claim that they are an expert in the field of internet marketing just by having a flashy website, some media exposure and some presentations given to some people. Lately, I’ve been observing a few people and been [...]

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Thank You Business World

June 7, 2010
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3 weeks ago, I was interviewed by Katrina Alvarez of Business World. First time I got an interview with them was during the time I was still in the United States and it was fun finally meeting the lady behind the column. During the interview, the main topic was Why Should Businesses Use Social Media. [...]

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7 Questions Entrepreneurs Ask To a Social Media Consultant

June 1, 2010
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When you pitch something as fairly recent as social media to business owners who might not be aware of the advantages using web 2.0 tools have to offer for company, it is but natural for them to have questions in their minds. You have to understand that although it may be second nature for you [...]

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Local Businesses Thinks Social Media Is A Waste Of Time

May 25, 2010
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People have varying opinions about social media. Some think it’s a stroke of genius, while some say it’s a waste of time. What do you think? To each his own, I always say. As much as I’d like to get into a debate at how beneficial using social media is to various businesses, the fact [...]

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How To Ask For Authoritative Testimonials

May 14, 2010
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I think we’d all be in agreement that one of the great benefits of going into content marketing is that it can lead to brand loyalty. Personally, one of the greater perks of social media and content marketing is the fact that you can establish brand loyalty from it. You can say that this is [...]

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The Framework of a Social Media Strategy

May 10, 2010
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Social media consultants openly talk about the benefits you can get from using social media for your business marketing needs. And if you’re one of the many who’ve taken interest in these benefits, you’ve probably taken the time to learn more about social media and how to use it promote your brand. You’ve probably slaved [...]

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Social Media Profiles 101

May 5, 2010
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In every social media site that you’re going to sign up for, you’re going to be asked to fill out a profile page to show people your information. You’ll find that some people have well-made profile pages and some don’t. Why is that? Well, for one thing, some people don’t finish filling out their profile [...]

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5 Valuable Social Media Marketing Tips For Small Businesses

May 1, 2010
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We’ve been talking about getting small business to take social media as a serious marketing strategy. Although some are considering it, many business owners are still concerned about partaking in marketing in the social web. Some of the common concerns include budget and time constraints. These are valid concerns considering that small businesses are usually [...]

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7 Helpful Tips On How To Manage Your Social Media Staff

April 30, 2010
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It’s not unheard of for companies to hire people to do their social media marketing for them. Big companies probably have an entire team to do everything from listening, researching, writing blogs, tweeting, and managing Facebook fan pages for the brand. And like any other department, there’s a need for you to learn how to [...]

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4 Tips On How Brands Should Behave In The Social Web

April 27, 2010
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You’ve probably noticed how brands have become more present in social media now more than ever. That’s mostly because social media is the new ‘in’ thing for marketing. Can you really blame companies for wanting in on a convenient and less expensive way to promote their brand and products? I certainly don’t.

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The Debate About Social Media ROI

April 26, 2010
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So much has been said about the need to establish a solid return of investments (ROI). This is primarily due to the demand of businesses who want proof that they will get something back from investing in social media for their marketing. But is it really that important? Herein ensues a debate.

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How To Make Your Social Media Strategy Fail

April 13, 2010
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We’ve been talking about ways to get social media to work to your business’ advantage, right? Keep a blog, put up social media profiles, set up listening posts, the entire shebang. But why do some social media marketing plans still fail even if they do these things. You can say that part to blame in [...]

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The Framework of Conversations

April 12, 2010
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Social media is all about reaching out to other people and connecting with them. It’s all about talking and interacting to build a relationship. But what happens when we lose control of what’s being said about us? For most people, it’ll be an easy choice, wait until the flame dies out on its own. However, [...]

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Shaking Traditional Marketing With Social Media

April 9, 2010
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Most business are apprehensive about using social media as a marketing strategy because they have been used to using traditional marketing plans for their, well, marketing. To most old school entrepreneurs, social media appears to be shaking things up all too violently. It’s changing the way people treat marketing and advertising as a whole.

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Blog Comments Should Be Part Of Your Marketing Strategy

April 7, 2010
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If you have a social media consultant guiding your web 2.0 marketing strategies, then chances are, they have told you that you shouldn’t neglect commenting on other people’s sites or acknowledging comments on your own blog. You must be wondering, what’s so important about comments that you can’t just read them and move on?

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3 Things Your Social Media Marketer Always Forget

April 2, 2010
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Social media marketing is a great deal of work. You have lots to think of and even more things to keep track of. But sometimes, the work becomes too mechanical that some important things slip the mind and get forgotten. What am I talking about? Here are some things that sometimes slip the minds of [...]

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Teaching Social Media In College

April 1, 2010
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With more and more businesses going to the web for marketing leverage, it’s no surprise that more people are becoming interested in learning how to do online marketing. Again, because social media marketing is relatively new, and measurement of ROIs haven’t been fully stabilized, lots of people are trying to pass themselves off as social [...]

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Social Media Will Die Soon

March 30, 2010
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If there’s one thing businesses fear about getting into the whole social media shtick is that it may not have the staying power that most social media evangelist says so. That’s a pretty understandable considering that it’s their time and money that’s going to be spent on the strategy after all. If you were a [...]

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