Posts tagged as:

Marketing and Advertising

Find Customers Through Content Marketing

March 12, 2010
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How many times have you been advised to put up a blog for your business? If you have a lot of friends in the social media circle, I’d imagine that your answer would be “a lot of times”. Don’t think of it as them bugging you to try out their suggestion. They’re actually telling you [...]

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Are Social Networks An Obstruction In The Workspace

March 9, 2010
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You know how social media’s supposed to be giving you the right to freely express yourself on the web? Well, sometimes that can backfire on you as well. Fairly recently, one guy lost his job for some demeaning and somewhat threatening stuff he posted on his blog.
The blog entry was about the company’s policies on [...]

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Why SEO And SMO Go Hand In Hand

March 7, 2010
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The debate regarding SEO and SMO has long been on-going. Some would say SEO should take the spotlight while some think that social media should be in front and center.
So which one is it?
My answer to it, is neither. I’ve been saying it over and over again; SEO and SMO go hand in hand. SEO [...]

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Putting Fun In Business Blogs

February 20, 2010
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Most often than not, when people talk about corporate blogs, what comes to mind is a formal, strictly business kind of blog.
Does it really have to be as stiff-sounding as people think it to be?
I personally don’t think so. In as much as you want your business blog to be functional, marketing-wise, it should also [...]

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How to Stick Out Like A Sore Thumb in Social Media

February 19, 2010
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In social media marketing, we use blogs to get our voices out there and make ourselves (or the business) visible to the public eye. We use blogs to turn our brand into a household name that people talk about all the time.
However, in our attempts to keep with the trend, we tend to drown in [...]

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5 Internet Marketing Misconceptions Your Company Accept As True

February 18, 2010
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Companies are scared of getting into Internet marketing (be in search engine or the social media kind) because of the things they hear from other people. It’s only natural to ask around if you don’t know what something is, right?
Unfortunately, instead of clearing these things out by speaking to industry leaders, they prefer to stick [...]

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Control Is A Major Fear In Social Media

February 16, 2010
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If there’s one thing business owners’ fear about joining the social media bandwagon, it’s the fact that things might spiral out of control. The keyword in their concerns: control.
That’s actually a valid concern. Is there really a way to control people from talking about the brand in social media? If you think about it, even [...]

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5 Workarounds In Avoiding Social Media Fluster

February 11, 2010
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The funny thing about being in the social media business is that you get to watch what people do with your advice. The most commonly misinterpreted tip is to “jump in” on the social media bandwagon.
Of course, you should understand that by “jump in”, social media experts don’t literally mean it. Keep in mind that [...]

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Hiring People For People

February 3, 2010
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For most companies, setting up a social media marketing plan means having to hire people to do the strategizing, implementing, and posting for them.
It’s understandable, really. If you’re too busy running the business, it’s going to be quite a challenge to shift between managing the company and planning how you’re going to do social media [...]

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Things I Expect To See In Your Freelance Writing Website

January 31, 2010
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As social media practitioners, we often advise businesses to get their own website. It’s actually for good reason. Having your own custom domain website gives you a place that you can use as an outpost where followers and potential customers can learn more about you and your business, or get a hold of you for [...]

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How To Maintain Your Poise In Social Media

January 27, 2010
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It’s fun to use social media for marketing and advertising. However, for some people, it becomes too enjoyable that they start getting too engrossed in what they’re doing. I see many people who spend a lot of time online.
You have to remember that you need to keep things in balance. This tip works well in [...]

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2 YouTube Tips To Boost Your Social Media Marketing Plan

January 25, 2010
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One of the many tools that we tell people to use for their social media marketing strategy is YouTube. It is, after all, one of the more popular video streaming sites in the world.
Sure enough, posting videos is easy. But it’ll take more than simply adding videos to show in your channel to make it [...]

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Why Your Business Needs Social Media

January 21, 2010
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You see a lot of businesses going online these days, right? Most probably, you see those businesses doing social media as well. However, even though many have adapted to the ways of the new, there are others out there who fail to see the benefits social media can bring to their business.
Why is that?
One possible [...]

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4 Starter Tips For Social Media Newbies

January 8, 2010
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Every day, a person becomes more interested in social media. It could be because they heard that this can be used for money or simply because it’s fun. It doesn’t matter what reason you have for wanting to get your hands dirty with social media knowledge,the important thing is that you take the time to [...]

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Unkind Realities of Social Media Marketing

December 18, 2009
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Many social media marketing article would describe the task of marketing via social media as a “walk in the park” and that you should start learning the basics and jump right it. Well, social media marketing is all that and more.
In some ways, it is true that social media marketing is easy. Signing up for [...]

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Spending Time on Social Media

December 13, 2009
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With most everybody leading a busy lifestyle, almost everything we do is scheduled. We need to finish this and that at a certain amount of time. With so much that’s going on in our lives, we feel the need to map everything out to make sure everything is done within the waking day.
But when it [...]

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How To Work Around Social Media Marketing Failures

December 9, 2009
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You can easily jump into the social media bandwagon just as easily as you can jump off your bed. However, it doesn’t necessarily guarantee that you’re going to get a smooth landing. Just because you’ve come up with a social media marketing campaign, it doesn’t mean that it’s going to work according to plan.
It can’t [...]

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