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Business

The 4th IMMAP Summit 2010 – The Digital Ripple

July 5, 2010
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Gone are the days when we have to stick with print ads, posters, banners and all sort of traditional advertising.  Digital marketing created a new culture that lets marketers bring their campaign over the Internet allowing them to reach a new breed of consumers. With the advent of new media and fusion of technology, marketers [...]

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Before You Setup A Facebook Fan Page

June 21, 2010
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Many of you may have noticed by now that businesses are starting to realize the potential of having a Facebook Fan Page. From small-to-medium-to-enterprise scale businesses, they have that small real estate within Facebook. Don’t believe me? Try browsing Facebook and search for business names you know and you’ll be surprise that they are there. [...]

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Why I Will Not Respect You As An Internet Marketer

June 9, 2010
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A lot of times, many of us wonder what makes an internet marketer authentic. Today, many can easily claim that they are an expert in the field of internet marketing just by having a flashy website, some media exposure and some presentations given to some people. Lately, I’ve been observing a few people and been [...]

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Thank You Business World

June 7, 2010
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3 weeks ago, I was interviewed by Katrina Alvarez of Business World. First time I got an interview with them was during the time I was still in the United States and it was fun finally meeting the lady behind the column. During the interview, the main topic was Why Should Businesses Use Social Media. [...]

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A List of Visitor Conversion Tips You Are Not Implementing

June 2, 2010
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If there’s one-hurdle businesses have a hard time getting over, it’s getting readers to become actual buyers. It’s not a simple matter that one can just overlook because these conversions are ultimately the goal businesses are after. Think of it as a display of products when all people do is look at them from the [...]

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7 Questions Entrepreneurs Ask To a Social Media Consultant

June 1, 2010
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When you pitch something as fairly recent as social media to business owners who might not be aware of the advantages using web 2.0 tools have to offer for company, it is but natural for them to have questions in their minds. You have to understand that although it may be second nature for you [...]

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8 Actions To Improve Facebook Fan Page Engagement

May 27, 2010
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Most people think that a Facebook (FB) fan page is nothing more than a means to count how many people are following or are interested in the brand. But there’s more that you can do with an FB fan page. True enough, a well-crafted and maintained FB fan page can do more than just gauge [...]

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Local Businesses Thinks Social Media Is A Waste Of Time

May 25, 2010
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People have varying opinions about social media. Some think it’s a stroke of genius, while some say it’s a waste of time. What do you think? To each his own, I always say. As much as I’d like to get into a debate at how beneficial using social media is to various businesses, the fact [...]

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Procrastination Is A Killer

May 24, 2010
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Every job or career we take on requires us to develop some sort of work flow in order to ensure that we deliver what we were hired to do. It doesn’t just apply to real life jobs, it’s also just as important in web work. The problem with doing online work is that people have [...]

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5 Essential Tips To Connect and Be Noticed in the Social Web

May 18, 2010
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I can never emphasize enough how blogging can be a really awesome way to spread the word about your brand. A lot of people keep blogs or read other people’s blogs that you can’t possibly miss out on the opportunities waiting for you in the social web. However, most people think that having a thing [...]

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Email Is Not Dead

May 17, 2010
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We’ve all become so caught up in the social media hype that a lot of people have forgotten the origin of the social web we so enjoy right now. I’m talking about the e-mail. How, you might ask, is the email the origin of social media? Well, it is one of the pioneer communication channels [...]

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How To Ask For Authoritative Testimonials

May 14, 2010
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I think we’d all be in agreement that one of the great benefits of going into content marketing is that it can lead to brand loyalty. Personally, one of the greater perks of social media and content marketing is the fact that you can establish brand loyalty from it. You can say that this is [...]

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Characteristics of a Successful Corporate Blog

May 12, 2010
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So many good things have been said about opening up a company blog. However, not all businesses have a clear idea of how to go about doing it. Aside from looking for the right person to do the blogging for the brand, you have the blog content to struggle with. Looking for what interests people [...]

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The Framework of a Social Media Strategy

May 10, 2010
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Social media consultants openly talk about the benefits you can get from using social media for your business marketing needs. And if you’re one of the many who’ve taken interest in these benefits, you’ve probably taken the time to learn more about social media and how to use it promote your brand. You’ve probably slaved [...]

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Using Social Media In Product Development

May 9, 2010
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Unlike big companies who already have their reputation working for their, small and medium-scale businesses rely mostly on how good their products are to make sure that people keep coming back and doing business with them. As social media practitioners, we advise such business entities to take notice of the benefits social media can offer [...]

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Unsatisfied Customers Are Your Best Friends In Social Media

May 7, 2010
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We’ve always talked about how social media was meant to give the consumers and businesses a chance to interact with each other, right? Lots of companies have embraced this fact and have incorporated social media into their business. But more than just being a medium to publish content for their followers, organizations and businesses of [...]

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Social Media Profiles 101

May 5, 2010
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In every social media site that you’re going to sign up for, you’re going to be asked to fill out a profile page to show people your information. You’ll find that some people have well-made profile pages and some don’t. Why is that? Well, for one thing, some people don’t finish filling out their profile [...]

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Bring Your Social Media Marketing Strategy To The Next Level

May 4, 2010
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Small businesses may start out small, but every SME owner has dreams of having their business take off and get bigger. And for those who have already started using basic social media marketing strategies to get their business noticed on the World Wide Web, it’s about time we take things up a notch higher. If [...]

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5 Valuable Social Media Marketing Tips For Small Businesses

May 1, 2010
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We’ve been talking about getting small business to take social media as a serious marketing strategy. Although some are considering it, many business owners are still concerned about partaking in marketing in the social web. Some of the common concerns include budget and time constraints. These are valid concerns considering that small businesses are usually [...]

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