Posts tagged as:

Business

Find Customers Through Content Marketing

March 12, 2010
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How many times have you been advised to put up a blog for your business? If you have a lot of friends in the social media circle, I’d imagine that your answer would be “a lot of times”. Don’t think of it as them bugging you to try out their suggestion. They’re actually telling you [...]

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Are Social Networks An Obstruction In The Workspace

March 9, 2010
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You know how social media’s supposed to be giving you the right to freely express yourself on the web? Well, sometimes that can backfire on you as well. Fairly recently, one guy lost his job for some demeaning and somewhat threatening stuff he posted on his blog.
The blog entry was about the company’s policies on [...]

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Why SEO And SMO Go Hand In Hand

March 7, 2010
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The debate regarding SEO and SMO has long been on-going. Some would say SEO should take the spotlight while some think that social media should be in front and center.
So which one is it?
My answer to it, is neither. I’ve been saying it over and over again; SEO and SMO go hand in hand. SEO [...]

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How To Write Engaging Blog Posts

March 5, 2010
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Engagement is one of the strong points of social media. It gives you the opportunity to make your readers feel valued. As blog owner and brand manager, it’s your job to make sure that followers feel engaged with each post you make.
You must be wondering, what will you get if you exert extra effort in [...]

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How To Screw Up Your Blogging Career

March 4, 2010
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In as much as social media practitioners suggest that business owners put up a blog for their company, there are just times when you got to admit that you’re not cut out to do it.
I’m not saying you shouldn’t do it, but, rather, that you should take a long hard look at yourself and your [...]

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Defining The Limit Line In Social Media

March 1, 2010
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Social media is pretty much like real life – it offers you an opportunity to meet a lot of people. But when you’re dealing with a diverse crowd, you’re going to want to lay down some ground rules to avoid clashing.
But what type of rules should they be?
This question is kind of subjective, if you [...]

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Engagement Outweighs Quality Content

February 28, 2010
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Social media puts value on sharing relevant content as well as interacting with the community. But which one weighs more? Is it being useful? Or is being engaging to your followers? What do you think?
The truth is, it varies from person to person. Some people are the informative kind, while some are the interacting kind. [...]

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Stop Dragging Your Feet And Start Your Blog

February 25, 2010
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If there’s anything that kills one’s work schedule, it’s procrastination. Sure you can always push things for a later hour or day, but what’ll that accomplish. I’m afraid the answer to that is a big, fat NOTHING.
If you’ve had the opportunity to consult a social media practitioners, you’ve probably been told that you should get [...]

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Promoting Better Corporate Citizenship

February 24, 2010
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With brands engaging in social media, everything they do is under scrutiny of the masses that use social media sites. They do well to others, social media users sing praises, and those praises may end up becoming potential business. They don’t do anything to help out, social media users flame them, and eventually the criticisms [...]

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Before You Jump In Becoming A Freelance Copywriter

February 23, 2010
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So, one day you’re regular blogger writing about the things that happen in your daily life. The next day, you come across someone who tells you that you see to have the knack for writing and that you should try working as a freelance copywriter on the side. What do you do?
Most people would be [...]

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Why Giving Back Is A Reward On Its Own

February 22, 2010
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With social media fast becoming a hit in the corporate world, business owners and head executives are slowly changing their views on how the social web works on improving one’s business.
Before, it was survival of the fittest, where it was every man for himself. But these days, with social media spreading word about the importance [...]

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Putting Fun In Business Blogs

February 20, 2010
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Most often than not, when people talk about corporate blogs, what comes to mind is a formal, strictly business kind of blog.
Does it really have to be as stiff-sounding as people think it to be?
I personally don’t think so. In as much as you want your business blog to be functional, marketing-wise, it should also [...]

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How to Stick Out Like A Sore Thumb in Social Media

February 19, 2010
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In social media marketing, we use blogs to get our voices out there and make ourselves (or the business) visible to the public eye. We use blogs to turn our brand into a household name that people talk about all the time.
However, in our attempts to keep with the trend, we tend to drown in [...]

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5 Internet Marketing Misconceptions Your Company Accept As True

February 18, 2010
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Companies are scared of getting into Internet marketing (be in search engine or the social media kind) because of the things they hear from other people. It’s only natural to ask around if you don’t know what something is, right?
Unfortunately, instead of clearing these things out by speaking to industry leaders, they prefer to stick [...]

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Online Realizations of Brand Interaction

February 17, 2010
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You know what they say about satisfied customers, they have a tendency to endorse you to a couple of people they know. However, on the flipside, if you have an unhappy customer, they’ll tell at least 10 people about how crappy your product/service is.
So which would you rather have? I don’t think you’d want the [...]

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Control Is A Major Fear In Social Media

February 16, 2010
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If there’s one thing business owners’ fear about joining the social media bandwagon, it’s the fact that things might spiral out of control. The keyword in their concerns: control.
That’s actually a valid concern. Is there really a way to control people from talking about the brand in social media? If you think about it, even [...]

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3 Common Mistakes Freelance Writers Make

February 13, 2010
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I remember when it was my first time taking on a freelance job. I was nervous and apprehensive. I actually made a lot of fumbles. I either charged too high or didn’t really get to do what was needed.
Luckily enough, I learned from those blunders. Hopefully, I can help prevent you from making the same [...]

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