Posts tagged as:

Brand

Why I Will Not Respect You As An Internet Marketer

June 9, 2010
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A lot of times, many of us wonder what makes an internet marketer authentic. Today, many can easily claim that they are an expert in the field of internet marketing just by having a flashy website, some media exposure and some presentations given to some people. Lately, I’ve been observing a few people and been [...]

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How To Ask For Authoritative Testimonials

May 14, 2010
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I think we’d all be in agreement that one of the great benefits of going into content marketing is that it can lead to brand loyalty. Personally, one of the greater perks of social media and content marketing is the fact that you can establish brand loyalty from it. You can say that this is [...]

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Using Social Media In Product Development

May 9, 2010
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Unlike big companies who already have their reputation working for their, small and medium-scale businesses rely mostly on how good their products are to make sure that people keep coming back and doing business with them. As social media practitioners, we advise such business entities to take notice of the benefits social media can offer [...]

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Social Media Profiles 101

May 5, 2010
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In every social media site that you’re going to sign up for, you’re going to be asked to fill out a profile page to show people your information. You’ll find that some people have well-made profile pages and some don’t. Why is that? Well, for one thing, some people don’t finish filling out their profile [...]

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4 Tips On How Brands Should Behave In The Social Web

April 27, 2010
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You’ve probably noticed how brands have become more present in social media now more than ever. That’s mostly because social media is the new ‘in’ thing for marketing. Can you really blame companies for wanting in on a convenient and less expensive way to promote their brand and products? I certainly don’t.

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Take Advantage Of Twitter Search For Your Business

April 8, 2010
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With a lot of big businesses seeing the benefits of getting  a corporate Twitter account, it’s no surprise that a lot of small and medium outfits are finally waking up to the potential that is Twitter. But more people are under the impression that Twitter is mainly an update site, a place to announce upcoming [...]

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How To Add Value To Your Customers

April 6, 2010
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If there’s one thing businesses are taught to do once they set their first step in social media marketing, it’s engaging their customers. What better way to do that than by adding value to the relationship you’re building with your patrons. How exactly do you do that?

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3 Things Your Social Media Marketer Always Forget

April 2, 2010
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Social media marketing is a great deal of work. You have lots to think of and even more things to keep track of. But sometimes, the work becomes too mechanical that some important things slip the mind and get forgotten. What am I talking about? Here are some things that sometimes slip the minds of [...]

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Social Media Will Die Soon

March 30, 2010
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If there’s one thing businesses fear about getting into the whole social media shtick is that it may not have the staying power that most social media evangelist says so. That’s a pretty understandable considering that it’s their time and money that’s going to be spent on the strategy after all. If you were a [...]

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Trust Is A Major Currency In The Social Web

March 23, 2010
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Trust is important in just about anything we do on or off the web. It is the center of every relationship we form, business or personal. Without it, there won’t be any depth to any connection we make. With this in mind, I’d like to make my point. Trust is going to be essential if [...]

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How to Stick Out Like A Sore Thumb in Social Media

February 19, 2010
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In social media marketing, we use blogs to get our voices out there and make ourselves (or the business) visible to the public eye. We use blogs to turn our brand into a household name that people talk about all the time. However, in our attempts to keep with the trend, we tend to drown [...]

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Online Realizations of Brand Interaction

February 17, 2010
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You know what they say about satisfied customers, they have a tendency to endorse you to a couple of people they know. However, on the flipside, if you have an unhappy customer, they’ll tell at least 10 people about how crappy your product/service is. So which would you rather have? I don’t think you’d want [...]

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Control Is A Major Fear In Social Media

February 16, 2010
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If there’s one thing business owners’ fear about joining the social media bandwagon, it’s the fact that things might spiral out of control. The keyword in their concerns: control. That’s actually a valid concern. Is there really a way to control people from talking about the brand in social media? If you think about it, [...]

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Community Building Starter Kit For Newbies

November 14, 2009
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Social media revolves around people and community, that much has been emphasized time and time again. If you’re lost track of this truth, then I don’t know what the heck you’re doing in social media at all. When I was still starting to learn the ropes of social media marketing, I’ve been told that it’s [...]

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What The Hell Is Viral Content

October 23, 2009
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It’s common for people in the social media circle to throw the term viral content like it was a term commonly used by everybody. However, even if many a casual social media user are aware of what viral content is (mostly in the form of a video), but not everybody understands what it is. Funny, [...]

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