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There Are No Secrets In Social Media

July 7, 2010
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Many of my friends were asking me why I keep on giving tips regarding social media, how to use the tools and draft simple strategies. They’re concern is that I should charge money for giving away my content. Yes? No? You see internet marketers sending you crappy email telling you that if you enroll in [...]

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5 Blogging Tips For Newbies

June 4, 2010
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If there’s one thing I regret from getting into the blogging scene a little earlier than most people, it’s the fact that I didn’t have much help. I didn’t know much about blogging so I went with it by experimenting. These days, however, start-up bloggers already have all the help they need on the Internet. [...]

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5 Essential Tips To Connect and Be Noticed in the Social Web

May 18, 2010
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I can never emphasize enough how blogging can be a really awesome way to spread the word about your brand. A lot of people keep blogs or read other people’s blogs that you can’t possibly miss out on the opportunities waiting for you in the social web. However, most people think that having a thing [...]

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How To Ask For Authoritative Testimonials

May 14, 2010
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I think we’d all be in agreement that one of the great benefits of going into content marketing is that it can lead to brand loyalty. Personally, one of the greater perks of social media and content marketing is the fact that you can establish brand loyalty from it. You can say that this is [...]

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Characteristics of a Successful Corporate Blog

May 12, 2010
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So many good things have been said about opening up a company blog. However, not all businesses have a clear idea of how to go about doing it. Aside from looking for the right person to do the blogging for the brand, you have the blog content to struggle with. Looking for what interests people [...]

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7 Helpful Tips On How To Manage Your Social Media Staff

April 30, 2010
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It’s not unheard of for companies to hire people to do their social media marketing for them. Big companies probably have an entire team to do everything from listening, researching, writing blogs, tweeting, and managing Facebook fan pages for the brand. And like any other department, there’s a need for you to learn how to [...]

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Preparing To Do A Guest Blog Post

April 22, 2010
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Many successful freelancers have established their authority and thought leadership by publishing guest posts in a lot of different blogs. More than that, doing a guest post can actually help you get your career take off. It opens up opportunities to network with other people and be more visible in the social web. This will [...]

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4 Ways To Bring Back Your Passion In Blogging

April 14, 2010
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At some point in time, you’ll find yourself feeling burn out about what you do. In my case, blogging. There are times when I just can’t bear to write anymore. Call it being stuck in a rut, call it running out of steam, call it whatever you want. But admit it; you’ve felt the same way [...]

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Blogging for the Blog or for the Business

April 10, 2010
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If there’s something businesses want, it’s to start profiting from their corporate blogs. But how come not everybody’s raking in dough when we’re just pretty much doing the same things. I find myself asking that same question, too. Why, indeed, aren’t all blogs turning out to be money makers?

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Blog Comments Should Be Part Of Your Marketing Strategy

April 7, 2010
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If you have a social media consultant guiding your web 2.0 marketing strategies, then chances are, they have told you that you shouldn’t neglect commenting on other people’s sites or acknowledging comments on your own blog. You must be wondering, what’s so important about comments that you can’t just read them and move on?

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How To Build Online Presence For Small-Scale Businesses

April 3, 2010
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How many times have you tried looking for some sort of buzz about your company online and found nothing? None. Zilch. Nada. It’s frustrating, isn’t it? Such is the problem of many small-scale businesses that choose to venture online. There’s just not much online buzz about them to start with.

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Creative Tips In Making Content Marketing Profitable

March 29, 2010
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Many are under the impression that content marketing is done through a blog and nothing else. The truth is you can use emails or e-books, among other things, to do so. But since we’re working with blogs most of the times, I thought, why don’t I list up a few ways you can actually do [...]

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Content Marketing Is Not All About Making Money

March 28, 2010
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Most people are under the impression that content marketing is all about making tons of earning from the blogs they keep or the articles they produce. In a way, there’s some truth to that. But sometimes, what you earn from content marketing are the kind that most people overlook or don’t think are relevant to [...]

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Bad Habits That Will Make You Not Win Customers

March 26, 2010
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Social media is the ‘in’ thing. You want in on it? Good. It’s great that people are showing interest in social media and how useful it can be for growing one’s business. But sometimes, people get right into the social media habit without so much as an understanding of what it does or why they [...]

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6 Characteristics Of A Kick Ass Social Media Website

March 24, 2010
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We’ve always been talking about how you need blogs and that you should establish trust and all the social media caboodle. But we never got to tackle much on the website. What makes a social media-friendly website? Good question, really, considering how most people prefer to concentrate on making their website search engine optimized (SEO) [...]

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How To Convince Your Reader To Leave A Comment

March 21, 2010
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When you try to keep a blog, you want to know if people actually read it or just skim through and leave. Sure, tools can help tell you whether people stayed long or just passed by, but the ultimate sign that people read your post is if they commented on it. You think it’s easy [...]

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Things To Consider When Hiring A Corporate Blogger

March 19, 2010
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So you’ve finally decided to get your business a blog. That’s good. You have a nice layout ready for you blog, as well as a concept for the niche blog you’re going to have, but then again you stumble upon a really big hurdle. You’re finding it hard to manage the business and provide content [...]

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Stepping Up From the Bottom Pile

March 18, 2010
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A start-up blog may be difficult to get out in public. Unless you’ve got influential friends promoting your blog on their sites, you’re bound to land at the bottom pile. Bottom pilers don’t really get much traffic. They get an occasional spike on pageviews, but not really a lot of readers. It’s a sad fate, [...]

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Find Customers Through Content Marketing

March 12, 2010
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How many times have you been advised to put up a blog for your business? If you have a lot of friends in the social media circle, I’d imagine that your answer would be “a lot of times”. Don’t think of it as them bugging you to try out their suggestion. They’re actually telling you [...]

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