You are your own brand. Be it as the company that you own or just as your plain, old self, you represent your brand. What you say and what you do online and offline will say a little something about you, both as the person and as a business entity.
Aside from being careful not to do anything or say anything online that can damage the brand that you have worked for, there are other ways for you to boost your personal brand to make it more noticeable and visible on the web:
The social media-verse is vast and wide, explore it.
Don’t limit yourself to popular social media sites like Facebook or Twitter. You can’t really say how many other people you can reach out to if you try out other non-mainstream social media sites.
Also, try visiting other blogs. Don’t box your presence in on the sites you frequently visit. Stretch your presence out by finding new blogs every so often and chatting up with the blog owners via the comments section.
It’s easy to get trapped into posting on nothing but Twitter or your own blog. Why not shake things up a bit and find other places to post at. You can try guest blogging or posting in a forum thread, too.
Mind your content.
Don’t be afraid to shake your content up a bit every once in a while. But also, take into consideration if what you’re going to post is something you’d be okay with your family members or prospective clients to come across with. There’s no problem with personalizing posts, just make sure that you don’t take it overboard.
It’s all about relationships.
Social media is about building relationships. This means limiting self-centric posts and thinking more on the “how can this post help others?” point of view.
Also, establishing a relationship with other people means taking notice of what others have accomplished as well. Relationships don’t consist of just you, you need to acknowledge the other party to make the relationship flourish.
You’ll may or may not be aware that other people are talking about you. If you’ve found out that there are people who have mentioned you or your brand somewhere on the social media playground, take the time to respond to that or acknowledge what they have said. This shows that you care enough to read through or listen to what they have said.
Improving your brand’s online presence makes a significant difference in your social media marketing efforts, in case you’ve forgotten. So always take it upon yourself to do something to boost it up if you can.
Got more tips to add on how to boost your personal brand online? Do add them over at the comments section and we’ll talk about it some more.
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