We were working on a project that required extra hands so, this guy, Hans Chua, came to the rescue of helping us fulfill one of our requirements. After our discussion, we eventually talked about things he do online and offline. What surprised me is the course they created for people who wanted to understand SEM.
I love what they are doing so, might as well help them in promoting this kick ass course that they created just for you. Yes, YOU! If you’re still confused about what search engine marketing is, you should continue reading.
Online Course: April 19 – May 3, 2010
Orientation session: April 19, 2010 from 8:30 am-12:30 pm
Venue: Ateneo Graduate Business School Amphitheater, Rockwell Drive, Makati City
*Can be taken purely online by request
Myung-jo Choi – Head of Sales for Yahoo! Southeast Asia
Aileen Apolo – Google Country Representative
With search marketing revenues overtaking those of online display advertising, it is not enough to have website or a web initiative. In Search Engine Marketing, learn how your products and services can be found when your customers are looking for you amidst all the clutter of the web.
In the fifth module of the Digital Marketing Diploma Program, find out how important it is to be visible online. Experience a non-technical approach in search engine marketing and optimization that reaches your target market and drives people to your site.
After the course, you will:
- Understand the basic framework and common language for search engine marketing;
- Recognize different search engine marketing methods based on case studies; and,
- Integrate search engine strategies in your respective brand campaigns.
I. Introduction: Search Engine Marketing Landscape
A. How did it all start?
B. Where are we?
C. Where are we going?
II. Basic Concepts in Search Engine Marketing
A. Search Engine Marketing Defined
B. Fulfillment of Search Engine Marketing Objectives
C. Search Engine Marketing Ecosystem
D. Search Engine Marketing Lingo
E. Kinds of Search Engine Marketing Campaigns
F. Features of Search Engine Marketing Campaigns
III. Creative Execution Examples and Case Studies
IV. Search Engine Marketing Plan
We will leverage on the channels we champion. We’ll use a combination of traditional face-to-face sessions, mobile tools and an online learning platform to accommodate your lifestyle needs. Every module will start with a 4-hour face-to-face orientation session as a venue for consultation and networking.
After the introductory face-to-face session, you will have 2-weeks to use our online learning platform while being coached by an online facilitator. The online course content, forums and activities can be taken anywhere and anytime. We recommend that you dedicate at least four hours a week to the online coursework. For example, you can read course content emailed to you daily as part of your regular routine, then go online to finish your assigned coursework during the weekend.
You have the option to take this course purely online by request. This requires close
coordination with the online facilitator to secure learning output, as well as strict monitoring of the number of hours spent on the online learning platform before a certificate of completion is issued.