Promoting Better Corporate Citizenship

February 24, 2010
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With brands engaging in social media, everything they do is under scrutiny of the masses that use social media sites. They do well to others, social media users sing praises, and those praises may end up becoming potential business. They don’t do anything to help out, social media users flame them, and eventually the criticisms [...]

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Before You Jump In Becoming A Freelance Copywriter

February 23, 2010
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So, one day you’re regular blogger writing about the things that happen in your daily life. The next day, you come across someone who tells you that you see to have the knack for writing and that you should try working as a freelance copywriter on the side. What do you do?
Most people would be [...]

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Why Giving Back Is A Reward On Its Own

February 22, 2010
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With social media fast becoming a hit in the corporate world, business owners and head executives are slowly changing their views on how the social web works on improving one’s business.
Before, it was survival of the fittest, where it was every man for himself. But these days, with social media spreading word about the importance [...]

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Putting Fun In Business Blogs

February 20, 2010
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Most often than not, when people talk about corporate blogs, what comes to mind is a formal, strictly business kind of blog.
Does it really have to be as stiff-sounding as people think it to be?
I personally don’t think so. In as much as you want your business blog to be functional, marketing-wise, it should also [...]

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How to Stick Out Like A Sore Thumb in Social Media

February 19, 2010
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In social media marketing, we use blogs to get our voices out there and make ourselves (or the business) visible to the public eye. We use blogs to turn our brand into a household name that people talk about all the time.
However, in our attempts to keep with the trend, we tend to drown in [...]

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5 Internet Marketing Misconceptions Your Company Accept As True

February 18, 2010
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Companies are scared of getting into Internet marketing (be in search engine or the social media kind) because of the things they hear from other people. It’s only natural to ask around if you don’t know what something is, right?
Unfortunately, instead of clearing these things out by speaking to industry leaders, they prefer to stick [...]

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Online Realizations of Brand Interaction

February 17, 2010
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You know what they say about satisfied customers, they have a tendency to endorse you to a couple of people they know. However, on the flipside, if you have an unhappy customer, they’ll tell at least 10 people about how crappy your product/service is.
So which would you rather have? I don’t think you’d want the [...]

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Control Is A Major Fear In Social Media

February 16, 2010
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If there’s one thing business owners’ fear about joining the social media bandwagon, it’s the fact that things might spiral out of control. The keyword in their concerns: control.
That’s actually a valid concern. Is there really a way to control people from talking about the brand in social media? If you think about it, even [...]

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Online Etiquette Tips from the Playground

February 15, 2010
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As a child, I was always brought down to the public playground. This is most probably because my mom wanted me to learn how to interact with other kids my age. You can pretty much say that my first few lessons in proper behavior in public, I got from being brought down to the public [...]

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3 Common Mistakes Freelance Writers Make

February 13, 2010
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I remember when it was my first time taking on a freelance job. I was nervous and apprehensive. I actually made a lot of fumbles. I either charged too high or didn’t really get to do what was needed.
Luckily enough, I learned from those blunders. Hopefully, I can help prevent you from making the same [...]

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Connection Disconnection: The Darker Side of Social Media

February 12, 2010
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You know how we always talk about how great social media is for personal and professional relationship. But then again, people tend to forget that there are always two sides to a coin.
In as much as I love using social media to connect with distant friends or share information with online buddies and co-workers, the [...]

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5 Workarounds In Avoiding Social Media Fluster

February 11, 2010
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The funny thing about being in the social media business is that you get to watch what people do with your advice. The most commonly misinterpreted tip is to “jump in” on the social media bandwagon.
Of course, you should understand that by “jump in”, social media experts don’t literally mean it. Keep in mind that [...]

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How To Leverage Social Media In Email Marketing

February 10, 2010
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So you think social media can only be used in your blogs or websites, huh? Think again. You can also use it to take email marketing up a notch.
I know some of you may already be aware of the fact that emails can go viral. One proof of which is the many chain emails that [...]

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Your Blog Can Kill Your Business

February 9, 2010
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True enough, blogs can help generate business for your company. That is, however, provided that you know what you’re doing with your blog.
It’s funny, but a lot of people get too caught up on providing unique content that they lose sight at the one thing that their blog is supposed to do for their business [...]

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Say No to Stagnation

February 8, 2010
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What’s the biggest hurdle bloggers need to overcome next to writer’s block? It’s stagnation. It can be quite disheartening when you find your blog stuck with the same conversations and the same people day in and day out.
You know, there are ways to get out of the rut that you feel you’re stuck in. Shake [...]

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5 Tools To Help You Schedule Your Tweets

February 7, 2010
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Twitter is one of the most popular social media channels through which business owners share information and make announcements to their followers.
But sometimes, having to come back every so often to repost a tweet announcement or share links can be inconvenient, especially if you have other things to attend to.
Well, you have the option to [...]

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4 Blogging Basics To Bring Back Our Sanity

February 6, 2010
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Blogging is so much fun. It’s so enjoyable that most writers, me included, get carried away with the things we write that we lose track of the basic stuff that should already be second nature to us already.
Yeah, even if you’ve been blogging for years, there will be things that you might overlook. So, let’s [...]

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