Twitter is a well-established social media site. Many businesses acknowledge it’s ability to promote a brand to the tweeting masses. But unknown to a lot of corporate Twitter newbies, it can also serve as an effective listening tool to keep track of what’s being said about you or your brand.
Why so? For one, Twitter provides you with quick results. You get real-time answers for the queries you submit.
Another reason is because Twitter reaches far and wide, with millions of users all over the world. And also, you’ll get a hit of what people are saying as they’re posting it.
How do you go about listening on Twitter? Here are some starter tips:
What do you want to tune in to? Just like a radio station, you’d be able to listen better if you’re fine tuned to a specific station. In your case, having a specific topic to look for will make you get more useful information.
Once you’re done choosing a specific topic to listen in to, you can move on to choosing the listening tools you’re most comfortable with. Believe it or not, there are tons of Twitter apps that are dedicated to listening in to the general sentiment based on topics. Twitterfall and Twellow are two examples of such listening tools.
Hashtags, which are apparent in trending topics, can be used to track the buzz about your industry or brand. You can simply search a hashtag keyword on Twitter’s search box or make use of many hashtag monitoring tools like TwitterGrid.
I know that trending is an important thing to be watchful of, but why bother yourself with trending topics that don’t even concern you or your brand. Make sure to keep your eye peeled on trending topics that matter to your business. You can choose from the many trending topic monitoring tools available on Twitter.
Routinize your listening task. If you need to listen on a daily basis, why not make a step-by-step list of what you need to do and follow it religiously. Once it becomes second nature, the task becomes much easier to do.
Could you think of any other tips to make listening on Twitter easier for newbie corporate Twitter users out there? Don’t hesitate to share or comment over at the comments section. I’d like to hear from you.
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