Time and time again, social media practitioners have been emphasizing the need for businesses to get out there and reach out to their customers. This is pretty much the essence of social media – to connect and interact.
One good reason for businesses to consider interacting with their customers via social media sites is to be able to monitor their brand – how people perceive it, what people are saying about it, how people feel about the products and services you offer.
Just how are you going to do that, you might wonder? Here are some helpful tips:
Post polls. You can do it on Facebook, Twitter, or both. It’s your choice. There are various polling applications you can add to your brand’s Facebook page to help you extend a question over to your customers. From there, your brand’s fans can cast votes and share those votes with other users.
In Twitter, feedback applications like TwtPoll are useful as not only does it keep track of votes casted by people, but it also has a re-tweet function that allows people who’ve already voted to share the poll question to other people who might be interested in sharing what’s on their mind.
Even in your blog or website, you can add survey forms or voting polls. There are lots of polling or survey plug-ins that you can add to your blog or website’s layout for the purpose of soliciting feedback from your frequent visitors. Services like Wufoo allow you to create survey forms and embed the code into your layout.
If you’re looking for a more interesting and creative way to post a question for your followers, do it via YouTube. Record a short clip of you asking your followers for feedback and wait for them to respond. Aside from the usual text response, YouTube members have the option to post their replies with their own video responses.
You may think that asking for feedback is a waste of effort, but it’s very important for making your company grow. With the help of your customer’s input, you can enhance certain aspects of your business that need improvement. Aside from that, you’ll be surprised at how many unnoticed concerns surface when you openly ask customers what they think of the company and the services you offer.
Do surveys and polls actually help your business? Have you asked your customers what they think of the company recently?