I was in the super market the other day on a search for toilet paper. Toilet paper seems to be the one essential item that I consistently manage to keep off my shopping list when I am in desperate need.
While I was there walking down the Isle I noticed that Chicken for only $10.99 per kilo, I thought to myself “I would have to be crazy to miss this). Then I continued on my way and realized that I had run out of blue berries.
In a bit of a hurry I scuttled off to the fruit isle my arms full with discount chicken breasts. I managed to some how balance the blue berries on top of my chicken and nimbly make my way to the counter.
On the drive home feeling great about my new purchases I realized I had forgotten what I had actually gone to the super market to do.
There are so many Marketers talking about Social Media and its importance to the local and enterprise business that businesses are jumping in. Of course why wouldn’t they? With the continued growth of FaceBook and it’s now 400 million active users, is soon becoming the ideal marketing sphere for successful marketing.
This is all good as well; however it seems a regular trend for social media trainers to direct the majority of their focus to just appealing to an already built social media following. So what can you do if you are green to social media or have a FaceBook presence but don’t know how to build a viral following?
So often online the behavior that consumers adopt is similar to that of mine at the supermarket, our challenge as business owners and marketers is to find ways that we can take advantage of this type of behavior in order to build our brand and our social media presence.
A Strategy that we have had proven success with and witnessed generate $1000s of dollars worth in sales is called the “Facebook Feeder Strategy”. Essentially what we do is position ourselves as a super market presents its discounts. We use FaceBook groups to grab the attention of the consumer, get them into our viral group and then offer them the opportunity to get side tracked with something even better then what they had originally decided to embark on.
What this does is allows us to appeal to a wider audience with our feeder groups and create multiple FaceBook groups which drive traffic to our main website. Our FaceBook updates are targeted to continue the viral growth of our feeder pages and then occasionally we will offer our group something of real value and coolness that they can’t resist there by building our main company page and our businesses exposure.
Just as super markets do, expand your brand to appeal to the masses, offer them value so you create the opportunity for them to get sidetracked and exposed to your message and your brand.
Sam Bakker has been in the online marketing industry now for the past 7 years. He is the CEO of the SEO Company ModernCogs and is currently the owner of a number of successful websites. Due to the increased demand for his online services he is in the process of rebuilding his new personal internet marketing website SamBakker.com.
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