Many are under the impression that content marketing is done through a blog and nothing else. The truth is you can use emails or e-books, among other things, to do so.
But since we’re working with blogs most of the times, I thought, why don’t I list up a few ways you can actually do good with blog content? Well, here are some of the ideas I thought of:
Think up an educational blog entry series that you can use to lure people into your site. Make sure that the series is targeted at getting traffic for a specific keyword or key phrase.
Use your content to build partnerships with other bloggers. You can do this by posting feature articles for other bloggers in your niche. Teaming up can help increase your endeavor’s likelihood of success.
Call your blog something else. Just because it’s a blog, it doesn’t have to get stuck being called a blog. You’ll see people calling their blogs “The Online Hub for Anything Social Media” and yet when you look at it closer, it’s just a blog. Make sure that whatever you call your blog is relatable to your audience, though, otherwise it’ll sound foolish.
Your comments are an extension of your blog and your content. It is wise to be cautious about what you put out in other people’s blog comments section. Don’t forget to make your comments relevant, interesting, and unique too.
Talk about how you’ve gotten through niche-related hurdles in your blog. This will make people see that like them, you’re just a regular person who struggles and survives through problems that they can relate to.
Post unusual stories that you can relate to your post. Not only does the out of this world analogy make for an entertaining read, it’ll also show your readers just how good a writer you are to relate two things together.
Make information-heavy subjects manageable for your audience. You can simplify the explanation or cut it down into a series of posts, either way, make it so that you help your readers tread their way out of the sea of confusing data.
Show gratitude to long-time blog subscribers by sending them special content to show how much you appreciate their patronage. You can stick with thanks, but why not add something more?
Do you think you can add some more to this list? If you can come up with other ways to spice up your blog for content marketing, please do share them over at the comments section, I’d greatly appreciate it.
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