You may think tweeting is simple because you do it quite often when you’re online and talking to friends. However, you have to understand that being assigned the task to manage a Twitter account for companies is going to be different.
For one, you won’t be tweeting for yourself, but rather for a company. This means you have to take the company’s image and reputation into consideration with every conversation you engage in or every Twitter message you post.
I know a lot of people who’ve experienced a bit of a difficulty transitioning from managing personal Twitter accounts to taking care of company Twitter accounts. But here are some things you can consider to make managing a business Twitter account better:
1. Understand why the company decided to join Twitter. Without a clear knowledge of the purpose of the company’s Twitter account, you will have a hard time managing the account. Every reason may require you to use a different tweeting approach.
2. Brush up on what you know about the company. You don’t want to join the ranks of those people who made a fool of themselves by posting things on behalf of the company without being sure about what they’re writing about, right?
3. Don’t forget to keep track of your account. Monitor what people are saying about your company, there are lots of Twitter tracking tools that you can use for this purpose. By keeping a close watch to how people are reacting to the company’s tweet, you can determine whether a change in Twitter approach needs to be implemented or not.
Enough of what I have to say, I’d like to hear your thoughts. Tell me what you’re thinking.