Blogging for the Blog or for the Business

If there’s something businesses want, it’s to start profiting from their corporate blogs. But how come not everybody’s raking in dough when we’re just pretty much doing the same things.

I find myself asking that same question, too. Why, indeed, aren’t all blogs turning out to be money makers?

Maybe because it’s not about the blog.

One big problem I see with some bloggers is that they think more of the blog than they do of the business. The passion of writing takes over and the focus on reader-to-customer conversion is lost in the process.

The need to come up with the most entertaining, grammatically-correct blog post can sometimes take your mind away from what’s most important – your business plan.

Keep in mind that the blog is simply a tool that you use to achieve business goals. And unless you’re a freelance writer, your blog is not THE business. You might want to change your perspective of the business if you think otherwise.

It’s true that blogging promotes sharing and interaction with the community, but don’t let it cost you your business. Make sure that your blogging efforts work towards your goal, not take your time away from it.

Don’t get me wrong, participation and interaction are both important aspects of using social media in business, but don’t forget your target goal which is to make the business grow.

Again, it’s easy to get lost in the passion of writing once you’ve gotten into it. But before you lose sight of the more important things, ask yourself: “Are you blogging for the blog or for the business?”