When we speak of brands, there might be a lot of names that come into mind. For bags, you’ve got Louis Vitton; for clothes, we have Calvin Klein; for shoes, Converse comes to my mind. The list could go on and on. But if you ask a lot of long time social media practitioners, they’ll tell you the branding is very important in our field.
Why is branding important?
In my opinion, it makes people remember you or the product or company you represent. Having a strong personal brand puts together reputation, trust, attention and execution. The best way it so build a brand around something you can sustain – be it as an artist, a showman, or a helpful hand.
Making a personal brand helps your stick out of your crowd like a sore thumb, but sticking out in a good way. Think of it as a way of setting yourself apart from the competition.
Questions of whether or not you need a personal brand is a matter of preference. Some believe they do, while some think that they can survive without sticking out. It’s all up to you.
You’re not the only one with a personal brand
There are just so many sharing your area that you can’t expect to be the only one to make a brand for yourself. It’s just like Coke and Pepsi. They’re basically both just colas, but they have something sets them apart. You might have to taste it to tell the difference, but you’ll be able to tell them apart.
Same thing goes with your personal brand. You may find that other professionals in the same field are making their own personal brands, what will make you stand out from here on is what you can deliver. Or it could be some other thing that doesn’t have anything to do with the brand itself. What do you think?
You are your brand
And don’t let it go the other way around. When we spoke about making a brand based on something you can sustain, don’t take it as a role you can play. Let your brand be all about you, people will be able to tell if it isn’t.
Aliases are okay, but your success under your secret identity is not going translate to when you’re looking for a job. At least not unless you explain that you are using an alias.
Don’t box yourself into a single brand because like every human being, brands are complex and has more than one facet to it.
So far, I believe I’m given a basic run down on branding. Did we leave anything behind? Would you like to add anything before we discuss on the more technical aspect of branding next time?
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