With the advent of social media in the world today it is not surprising that individuals and businesses are looking for ways to fully take advantage of them, and keeping in mind that their capabilities are not entirely tapped yet and still posses huge potentials for future development.
Consider the fact, researches are shown that there are now well over a thousand publicly traded companies and smaller firms that maintain an active Blog, Twitter feed, Facebook fan page, and YouTube channel.
Facebook alone boasts additional 50 million new users worldwide last summer and Twitter is now valued at over $1 billion by investors. The social media penetration rate is keep increasing throughout the world, and with the upgrading of infrastructures the rate is expected to rise even further, especially in the case of less developed countries.
With millions of people adopting social networking, businesses are keen to participate and are increasing their social media budgets accordingly. For businesses, the social media also offers huge potential benefits from reduced costs and enhanced performance. To a certain extent, businesses have started to utilize social media for the purpose of marketing, building brand, engaging customers, and knowledge sharing. However, these practices are relatively new, and many other businesses are still groping in the dark when it comes to utilizing the social media for their benefit.
It is the aim of the ‘Asian Bloggers and Social Media’ conference to introduce and educate individuals and businesses on how to adopt and effectively take advantage of the social media. This event will introduce the concepts and tools of social media and how they can assists individuals and businesses to gain profit.
The event will be held at the Berjaya Times Square Hotel, Kuala Lumpur, Malaysia from July 28 – 29, 2010 and I will be one of the speakers during the first day. It will be a great pleasure to meet you guys in Malaysia. See you there! For more info, please visit the official website of the event.
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