For most organizations, targeting followers is often on an individual basis. But nowadays, more and more companies are understanding that playing the community angle of social networks can help improve business in a massive level.
Lots of organizations can benefit from using social media to take the community into play – publishing companies, sports franchises, non-profit organizations, etc. The key is that you’re targeting a group of like-minded individuals and you need to find a way to bind them together and work that to your benefit.
Whatever field your organization is in, you need to know that people need a place where they can talk to people who like the things they like. Setting up a site where these people can set up personal profiles and get together to talk to each other about their passions and their ideas is enough to get them engaged. Adding other value added services like posting videos, audios, and mash-ups can work to your advantage, too.
The only setback here is that stalkers are always on the prowl in sites like these. There’s also copyright and legal issues that need to be sorted out prior to launching these kinds of sites. But hey, if an organization is really committed to bringing the community into play, they’ll probably work these kinks out before they let members sign up.
Do you have any other ideas on how organizations can use social media to play the community angle? How do you feel about such sites? Do feel free to tell us what you think, we’d like to hear your thoughts out.
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