You’d agree with me when I say that we write to move people to action, especially if you relate this to writing for blogs as part of a social media strategy. But unfortunately, not everybody knows how to do a good job at convincing people to take action.
To help you with this problem, here are some tips and techniques that you can use to make your writing style more persuasive:
Say it again
Not necessarily in the exact same words, but repeating your point is important. But repeating what you said adds emphasis on your point. Aside from that, it helps people understand what you’re saying better. Just remember that there are different ways of repeating your point without using the exact same words.
Nobody would take the word of someone who doesn’t have a solid opinion on something. Some people mistaken call this as being biased. Because in one way or another, you’d have to choose a single side and stick to it.
It doesn’t hurt your credibility to reference other people every now and then. Name dropping is acceptable, so long as it’s in line with whatever it is that you’re writing about. Citing testimonials and outside referrals work just as well.
Answer the question “why”
So you’re writing an article to try and sway people to buy something online, but why should they? If you were in your readers’ shoes, would you actually believe that you need something without knowing why you need it? Nobody likes to do stuff for no reason at all. So give them reasons, their chances of acting on your request will increase significantly.
And I don’t mean that you should compare your post with someone else’s post. But rather, try using comparative forms of speech, like analogies or metaphors. By making your point easier to relate to, you make it easier for your readers to understand why they need to act on your request.
If you’re one who has already built a name for himself. Giving your readers a glimpse of what could happen (of course this has to be based on facts), and then you could get them to act on what you’re saying. However, if you’re just a beginner and have no in-depth idea about the forecast you just made, you’ll end up making a bigger fool of yourself.
Emphasize the problem then show a solution
One way to persuade people to act is to show them that there is a problem, work on how they’re affected by the problem, and then offer them a solution. Show them what they can do to resolve the problem
Don’t leave room for objections
You’re bound to have people question what you’ve written with buts. If that’s the case, then you’re probably going to have a difficult time convincing them to act in your favor. Address the objections before someone even thinks it.
Tell a story
By writing your article in a story form, your readers tend to imagine what you’re talking about and persuade themselves in the process. Tell a good story and you up your chance of getting someone to act.