8 Actions To Improve Facebook Fan Page Engagement

Most people think that a Facebook (FB) fan page is nothing more than a means to count how many people are following or are interested in the brand. But there’s more that you can do with an FB fan page.

True enough, a well-crafted and maintained FB fan page can do more than just gauge your audience and customer base. It can also be used to move interested readers into acting favorably for you.

Again, this is, if you craft your fan page content well.

For start-up fan pages, it may be hard to get your footing in terms of setting up the fan page’s content, but let me help you with these tips:

1. Always ask your audience. Sometimes it’s not enough to post stuff that you think your followers are interested in, you got to engage them by asking what they think about it. It doesn’t hurt to ask them at the end of the post, right?

2. Be quick to respond when your followers comment. It’s important that you reply to your follower’s comments as promptly as possible because they might be asking questions or seeking clarification about what you’ve posted.

3. Make replies personal. If you’re responding to a specific comment made be a particular fan, let them know that you’re replying to them by mentioning their name.

4. Be mindful of your update’s length. Don’t make it too short that it didn’t really say anything or make it too long that you bore your followers to tears.

5. When drafting your post, address your followers on a one-on-one basis by using the words “you” or “your”. It makes your updates or post sound like you’re saying it to them directly.

6. Post something different every once in a while. Know that it doesn’t always have to be about the brand or the business. Sometimes, you can deviate from the usual updates. You’d be surprised at how people find an out of the box post a welcome change from the normal updates.

7. Appreciative posts are appreciated. Don’t forget to show love to your followers by posting occasional thank you messages to the entire community. You won’t believe how far a simple thank you can go for your brand.

8. Be mindful of traffic-y hours. Take note of the times when people are most active in your page and try to time your updates to that. That’ll guarantee that your update will thrive with comments and reactions from your followers.

As a bonus tip, do be proactive about keeping the thread going. Don’t be afraid to make a personal comment on the thread just to keep the ball rolling, so to speak. Don’t overdo it, though, or else people would think that you’re bumping the thread just to keep it active.

Got any other tips you can share? Please post them over at the comments section so we can talk about them some more. Let’s talk.