It’s not unheard of for companies to hire people to do their social media marketing for them. Big companies probably have an entire team to do everything from listening, researching, writing blogs, tweeting, and managing Facebook fan pages for the brand. And like any other department, there’s a need for you to learn how to manage your social media staff as they are handling an important aspect of your business.
You got to learn how to keep them motivated, happy, and inspired to work for you. Otherwise, your social media team may become less productive.
How can you do that, here are some helpful tips:
1. Learn to trust your team. They won’t think that they’re doing anything good if you’re showing them that you have no faith in them at all. It doesn’t hurt to check up on how their work is going, but don’t be an intimidating presence watching over their every move.
2. Set aside time to meet with the entire department. There are many things that tell people you don’t care about their presence – it’s not bothering to meet them at all.
3. Check up on the team’s concern every once in a while. Show your concern for your social media staff by asking them if they have any concerns or complaints. This gives you the opportunity to address said issues and help them work better.
4. Be engaged in new tasks. Ask to be in the know whenever the social media team is about to do something new. This way, they’ll know that you’re interested in what they do and that you support it. Also, if you’re about to give them a new task, be the one to talk to the team about it to better explain why they need to do it.
5. Be encouraging. Urge your staff to think of ways to make their work better by setting up frequent brainstorming sessions with the team. Ask them if they for other work related issues.
6. If your staff actually gives a sound suggestion, then use it. Because your team is the one who actually does the work for you, sometimes they know a thing or two that you don’t, so they might have a good thing going. But don’t forget to give credit where it’s due.
7. Don’t be the last to notice your staff’s efforts. Sometimes, they spend a little extra time on a project and they do it because they genuinely want to help, not because of the overtime pay. Don’t be the last to give them a pat on the back for their concern.
Being a former employee myself, I know how hard it is to be inspired when you feel like your boss doesn’t acknowledge what you do and how easy it is to work for a boss who cares about what you have to say. Which is why, if you want your social media staff, or any other department staff, to work better, be engaged with them.
What do you think?
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