Writing blog posts isn’t as easy as it seems. With writer’s block constantly getting in the way, you’ll find that there will be times when you don’t know what to write about.
Sure there are lots of topics under the sun that you can talk about, but when you’re writing for a corporate blog, you’ll often find yourself scratching your head thinking about what you can talk about on the company’s account. Hey, even the most veteran of writers’ experience being stuck in a rut, so you’re no exception to the rule.
I have, however, picked up a handful of pointers on how to pump the old creativity mill for ideas on what to write. Here are some helpful ideas I’d like to share with you:
Offer an answer. Surely your company receives tons of emails full of similar questions, either about the services you offer or how to use your products. Why not address those mailers in bulk by answering their questions in the form of a blog post?
Share your thoughts. You may belong to a big or small industry. Regardless, your thoughts on things will make a difference in one way or another. Don’t be afraid to express your ideas. Do, however, try to offer a fresh perspective on things instead of mimicking an existing idea. Add something new to the mix if you can.
Recognize people who have done or are doing well. It doesn’t always have to be industry-related, but if you can find someone who’s in the same niche as yours who has done good for himself or for others, it doesn’t hurt to stand up and take notice of their efforts.
Start from one point, then move forwards or back. Think of it as time lining. You can try looking at the present situation and work your way back to the beginning or go the other way around, start from the past to the present. You can even include a little of what to expect in the future if you have a foresight to share.
Get inspiration from others. Visiting other blogs for a bit of inspiration push doesn’t hurt, so long as you’re not plagiarizing their content. You can even get two ideas from different people and play a mash-up on those ideas to produce an entirely different blog entry altogether.
Think improvements. You probably have a handful or more ideas on how to better the industry you belong to. Why not take the initiative to get the ball rolling by sharing them through your blog. You won’t even have to force people to act on your suggestions; a good idea will make heads turn on its own.
There you go. These tips do work for me when I’m running low on creative juices. Hopefully they work just as effectively with you. If you do have other tips you’re like to share, please don’t hesitate to add them over at the comments section. I’d love to hear your thoughts.
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