Before social media optimization (SMO) came to be, people were focused on search engine optimization (SEO). SEO efforts were aimed at improving the site’s performance in such a way that it garners better standings in organic search listings.
With the emergence of SMO, the game appears to have changed. Instead of just focusing on improving one’s searchability in search engines, we now work on increasing our visibility in social media sites like bookmarking sites, blogs, podcasts, and the likes.
If you’re going to venture into social media optimization, you would want to keep these things in mind.
- When increasing your linkability, you might want to find a way to get people to recognize your site’s content. You can set up a regularly updated blog, produce white papers relative to your niche, or simply create a collection of relevant content from other people on your site.
- Inbound links increase your site’s overall ranking. To encourage more inbound links, reward the people to link to your site by listing them and mentioning them in passing. The reward here is the additional visibility you offer back to your linkers.
- Adding “quick add” buttons on your site makes adding your content to popular bookmarking sites faster and easier for your readers. Also, make tagging easier for your followers by including a list of relevant tags in your pages.
- Make an effort to spread your content. Submitting them to relevant sites will help extend the reach of your content farther than you can imagine.
- With social media being an open playing field for collaboration, encouraging content mash-ups using your material will help increase your content’s visibility online.
I’d like to hear your thoughts on this, though. Please do share your ideas over at the comments section and let’s talk about it some more.