I can never emphasize enough how blogging can be a really awesome way to spread the word about your brand. A lot of people keep blogs or read other people’s blogs that you can’t possibly miss out on the opportunities waiting for you in the social web.
However, most people think that having a thing or two to say is enough to get noticed. The World Wide Web is really big, you know, and you’ve got to work a little extra to get yourself out there where you can be seen.
What can you do to increase your chances of being seen? Here are some nifty tips:
1. Listen. We’ve often spoken of listening in on conversations that go on online that we forget to do it where it matters – our home base. Listen to what’s going on in your storefront.
What are your employees talking about? What are your customers talking about when they come in? What’s going on in your local community? You would want to cover all your bases, not just what’s on the web.
2. Revamp. If you’re playing an extremely flash-heavy site, you might want to downplay that a bit because flash animations don’t turn up much on search engine searches. If you think that the flash objects help make your site more soothing to the eyes, just make sure that you don’t rely on it too much for your texts.
3. Post. Write posts diligently. Find a comfortable schedule and keep it. Consistent posting increases your rankings in search engines. With your blog carefully linked to your other social media sites, you’ll be circulating and be more visible in no time.
4. Think. Be creative with your posts. You can get inspiration from other writers, but don’t rip them off. These days where purely original content is hard to come by, just take a stab at making it your own take by adding in something that hasn’t been said before. There are a lot of things you can do to make the content your own. Unique posts draw crowds.
5. Promote. If you’ve got a physical store where you sell your products or offer your services, don’t hesitate to use the interaction you get from your customers to promote your online outposts. Add the links to your product catalog, flyers, or posters if you pass them around.
Got any more suggestions for our other small business owners to be easily found online? Don’t hesitate to share your thoughts over at the comments section. I’d love to hear your ideas.
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