We’ve pretty much emphasized how putting up a small business blog for your company can significantly help your brand grow. Aside from the fact that you will have a channel in which you can disseminate information in, you also establish an outpost wherein people can reach out and share their thoughts with you.
But more than just that, you might want to consider tweaking your business blog a bit to get the most out of your efforts to maintain it.
Just what kinds of customizations are we talking about? Here are some suggestions:
Get a custom domain for your blog. Although there’s nothing wrong with starting out with a free Blogger or WordPress account, you might want to consider getting your own domain and host your blog there. A good example for a custom domain name is “blog.companyname.com“.
Keep the blog design simple. Don’t overcomplicate your blog with too much moving graphics or flashy designs as these can actually distract your customers from the actual content. You want your readers to focus on what you have to say, not what your site looks like. But of course, you have to make sure that the blog looks creative but professional.
Integrate useful, top-of-the-line plugins to your blog. There are various plugins that work for different blog platforms. Choose the ones that actually work for your goals, like an SEO plugin.
Add social media links and buttons to your site. If you’ve got a Facebook or Twitter account for your business, don’t be afraid to integrate them over to your blog. This makes sharing your content easier and more convenient.
Make sure that people can see you “About” information. Don’t be too confident that people who visit your blog know about your company. Make sure that your “About” summary can be easily seen at first glance so that people will know who you are or what the company is about.
You have to keep in mind that there’s more to your blog than just the content. And although the above customizations may seem like just a tiny detail compared to what you post, your business blog will significantly benefit from such tweaking.